Paul Otto Email and Phone Number

• Led end-to-end research in corporate & commercial banking and investment services for client U.S. Bank to drive modernization of internal & client-facing software. • Planned and executed user research with customers and employees to drive modernization of platforms for global treasury management, client and investor onboarding, online credit card management, and digital payments for freight industry. • Strategically aligned research initiatives with stakeholder roadmaps & objectives. • Facilitated large scale collaboration across business lines and functional areas to give executives clarity and confidence during roadmap development.

• Planned, led and drove user research across all Houzz teams and product areas. • Built user-centered practices and developed user research capabilities in new teams to assure and improve research practice. • Assembled a cross-functional research team & established research as a key function across the organization. • In this and my previous role at Houzz, led over 100 studies ranging from usability & design to strategic opportunities across all consumer-facing & B2B SaaS assets.

• Developed the company’s first sets of personas & customer journey maps (B2C and B2B) to drive product innovation.· Established a recurring training & research program to democratize research internally.· Grew our research capacity by 10x through training, mentorship, & resource creation.

• Led usability testing, discovery, and other qualitative research for major tech clients. • Managed recruiting vendors and facilities partners.• Worked with clients to translate business goals into research questions and craft custom approaches using the best methods for the problem.· Led an international research team (7 countries) in a year-long project to support a major ridesharing client’s mobile app redesign.(Note: Formerly GfK - my division was acquired by Ipsos in North America in October 2018.)

• Led usability testing, discovery, and other qualitative research for major tech clients. • Managed recruiting vendors and facilities partners.• Worked with clients to translate business goals into research questions and craft custom approaches using the best methods for the problem.(Note: My division was acquired by Ipsos in North America in October 2018.)

• Led global research projects• Managed client engagements• Drove product design through actionable insights.• Led complex projects through kick-off, data collection, and analysis phases to report delivery and presentation of findings.• Developed proposals for new projects and client engagements in collaboration with senior leadership.• Mentored and provided guidance to junior consultants and a graduate student via GfK UX’s micro-grant program.· Scoped, designed, & led usability testing for major FinTech & consumer goods companies across mobile & web - domestically & internationally.· Uncovered why multilingual users in India chose English instead of their first language for apps & websites on behalf of a major consumer tech client.

• Planned and led user experience (UX) research projects on behalf of major global companies in the technology, healthcare, automotive, and consumer goods sectors.· Conducted ethnographic research for a major auto consortium for new luxury & mid-market vehicle control concepts.· Moderated usability tests, interviews, & focus groups for clients in medical devices, financial services, consumer technology, and nuclear waste disposal industries.Projects include:- mobile and web usability testing- ethnographic interviews (in-home interviews and ride-alongs)- shop-along research- diary studies- medical device validation

· Conducted user interviews & exploratory research.· Devised content strategy for internal project communications.· Developed MVP & market test plans for a product in design phase.

· Managed projects and day-to-day operations for rental property management company. · Acted as a culture broker & knowledge broker across the organization. · Introduced Human-Centered Design into projects and process improvements. · Conducted targeted research on customer & employee attitudes/behaviors.

· Designed & executed original qualitative research projects. · Conducted interviews, in-person observations, & archival research. · Coded & analyzed data to identify trends. · Identified and articulated compelling stories that illustrate social phenomena & the human experience. · Authored MA Thesis: “Social and Historical Factors in Indigenous Language Revitalization.”

· Completed full cycle fulfillment process for customer orders (receive, locate, prepare, pack, and ship). · Managed inventory processes (receiving, quality control, data entry/electronic tracking, and stocking).

· Advised archaeology students on small-scale research projects· Maintained student records· Personalized instruction· Edited, proofed, and copied course documents· Answered student questions· Managed classroom & laboratory environments

· Conducted linguistic, ethnographic, and archaeological research· Gathered data from archives and databases· Employed participant observation techniques· Excavated a historical site· Employed linguistic data collection field methods· Performed cultural analysis, conversation analysis, material analysis, and statistical analysis· Synthesized existing research; prepared numerous written reports· Presented progress and findings, alone and in groups

· Connected lessons to students’ experiences· Identified and addressed learning deficiencies· Supported development of positive study skills and homework habitsSubjects: English & ESL, Classical Greek, Social studies, Math & science

· Prepared food· Filled orders for delivery· Cleaned and organized kitchen and packing areas· Planned, prepared, organized, and carried out meal packaging and order fulfillment· Oversaw packaging and order accuracy

· Filing and office organization