Otto Strong Email & Phone Number

Manages four sport verticals (MLB, NBA, WNBA, Combat Sports) for CBS Sports.

Fort Worth, Texas

• Led a team of six reporters and columnists who cover professional, college and high schools teams in the sports-rich Dallas-Fort Worth Metroplex.• Utilized a digital-first content strategy by creating sharp headlines and engaging SEO text in an attempt to drive page views and increase subscribers.

• Managed the production of the Sports & Society team’s award-winning “Don’t Retire Kid” public service campaign, which was created to educate the public about the trend of American kids (ages 9-12) who have been walking away from sports because of issues ranging from rising costs to pressure to perform.• Primary duties included reviewing and editing scripts, and sharing that information with multiple stakeholders (creative agency and sponsors) who were involved in the campaign.

Bristol, Connecticut

• Delivered $25M in advertising revenue by leading editorial unit and liaising with sales and marketing teams in the creation of more than 100 pieces of custom or branded-integrated, editorial-first concepts for Fortune 500 companies like Colgate-Palmolive, Disney, Fidelity, Ford, Kraft Heinz, Nike and Toyota.• Fostered collaboration between editorial units and communications, legal, production and public safety teams to ensure brand consistency, leverage synergies and comply with content usage regulations as de facto Managing Editor between 2015 and 2018.• Responsible for the day-to-day production of The Mag’s front-of-book content from 2011 to 2013. The section was home to analytics, interviews, food, music, style and pop culture elements. Also, worked with human resources and in-house recruiters to attract and develop staff.

New York, New York

• Planned, assigned and edited content as NBA Editor for 2.1 million bi-weekly publication, and worked with partners in ESPN’s TV and digital space to coordinate season previews and pre-draft coverage.• Edited dozens of in-depth profiles and issue-oriented features, and secured more than 25 cover shoots by working with athletes and their representatives, including LeBron James, Dwyane Wade, Stephen Curry, Kevin Durant, Candace Parker and Serena Williams.• Created unique storytelling moments by skewing conventional coverage of annual events, such as having actual NBA players select off a virtual draft board and collaborating with Marvel Comics to produce more than 30 variant comic book covers as a way to preview the 2010 NBA season.• Sought to expand into Mag-branded videos, and had two pitches move to the pilot stage in 2009, including a barbershop concept that was shot with Lamar Odom outside of Los Angeles

Melville, New York

• Transformed Sunday sports pages of a Top 10 circulation newspaper into an award-winning section by incorporating enterprise, bite-size content, humor and more compelling visuals in an age when print still ruled the world.

Journalism

Education record