Ouail Chiech Email & Phone Number

Lyon, Fr

Lyon, Auvergne-Rhône-Alpes, France

. Researched Ideal Customer Profiles (ICPs) to improve audience targeting and lead quality. Designed multi-channel outreach strategies, crafting both cold and warm-up campaigns. Collaborated closely with sales and engineering teams to create effective outbound campaigns. Analyzed campaign performance to adapt strategies for enhanced outreach success. Worked with business generation and technical teams to align outreach efforts. Leveraged CRM tools to manage client interactions, streamlining relationship management. Utilized marketing automation to optimize lead nurturing and response times. Contributed to data-driven decision-making to improve client engagement. Coordinated cross-functionally to align marketing efforts with product goals. Enhanced campaign effectiveness through trend identification and actionable

• Conceptualized and executed strategic marketing campaigns to showcase Sofitel Hotel's luxury brand identity.• Developed compelling narratives and messaging to communicate the hotel's unique value proposition to target audiences.• Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.• Utilized a combination of traditional and digital marketing channels to maximize brand visibility and engagement.• Managed promotional events, advertising initiatives, and online presence to drive customer acquisition and retention.• Ensured an effective follow-up of the advertising campaigns.• Animated and improved the digital experience through the analysis of KPI.• Developed and managed the marketing and communication budget.

Tétouan, Tanger-Tetouan-Al Hoceima, Morocco

• Assisted in organizing special events and activities to enrich the overall resort atmosphere.• Analyzed guest behavior and preferences to provide valuable insights for improving service offerings.• Collaborated with various departments to ensure smooth operations and guest satisfaction.• Conducted research to identify trends and opportunities for innovation within the hospitality industry.• Engaged in guest relations activities to foster positive relationships and enhance the guest experience.• Demonstrated enthusiasm and a willingness to learn while embracing challenges.• Gained valuable experience in the dynamic and multifaceted world of resort operations.

Msc, International Brand Management

Master'S Degree, Marketing