 Managing the brand vision, strategic drivers, and tactics in collaboration with cross-functional teams. Successfully delivered Lokelma Launch Excellence deliverables. Executed the 2023 Brand Plan, ensuring its effective implementation. Utilized analytics to drive insightful actions and drive strategic decision-making. Prepared content tailored for omnichannel marketing campaigns based on customer profiles. Actively involved in building the 2024 Brand Plan. Developed the Lokelma 2023 Omnichannel Egypt Playbook. Managed the Cardiology Lokelma Launch event in December 2023. Oversaw the management of mega-events, stand-alone events, and national conferences in 2023.

 Collaborated with cross-functional teams (CFT) to implement an omnichannel marketing approach, utilizing digital marketing and tracking consumer behaviors to target specific personas. Oversaw the management of detailing aids for Brilique 90 and 60 mg in 2022 and 2023. Contributed as a CFT member in developing the Brilique Brand plan for 2023. Ensured launch readiness and assessed market attractiveness for new product launches (Anddexa). full responsibility for managing mega congresses such as Cardio Alex in 2022, including briefing third-party vendors, managing branding efforts, and overseeing logistics and execution. Conducted team training sessions on the new detailing aid and marketing strategy for Brilique 60mg, as well as the omnichannel strategy.

 Working as TA Specialist (Diabetes, Heart Failure, Acute coronary syndrome, Hyper Kalemia) Working with different specialties (Cardiologists, Nephrologists, Intensive care, diabetologists, GP, Internal medicine) Successful sales and KPIs track record 2016 -2023. Rewarded 2022 on Save the heart Project.  Rewarded From AZ Global as special contribution 2022. Rewarded by international trip as top performing 2018. Circle golden of Excellence2017.

GIT business unit