Bringing together energies around a remarkable team of Comms and CSR experts. We contribute to a positive reputation and profile for SICPA, promoting the company’s values and solutions, which serve governments and their citizens, industries and consumers, #EnablingTrust. _________________________________________________________• Building greater awareness of SICPA among target audiences, promoting the company’s purpose and vision, contributing to a positive reputation and profile• Driving coverage in media and social media of company announcements• Building employee pride and advocacy• Strengthening the regular communication of company values• Driving SICPA’s approach and best-in-class strategy to environmental and social responsibility with the goal to reach climate neutrality in 2035 and continue to generate social positive impact.

Leading on External Communications issues, managing online presence and e-reputation.

Managing SICPA reputation, shaping the Company's online + media presence._________________________________________________________• Web, SEO, Social Media strategy: Managing the cultural shift from web invisibility to a well-balanced online presence.• Media, PR: Simplifying complexity, writing, sharing, promoting press releases. Monitoring online presence, aligning proactive business actions with corporate communication policies.• In-house expert for everything social media• Coordination, advisor for the deployment of collaborative tools (Intranet)• Domain names / cybersquatting monitoring and protection (in coordination with Legal experts) • Crisis Communication

• Development of a marketing & communication strategy that allowed Digigram to be positioned and advertised as a major player in the "audio-over-IP" market, while the company was formerly known only as a pure player of traditional digital audio cards. • Successful field marketing launch of new ranges of Digigram IP audio devices, resulting in 9 spontaneous major tenders received by sales teams worldwide in 12 months.• International presence management, website, trade shows, events (APAC, USA, EMEA).

• Deployment of the marketing & communication strategy in an emerging but highly competitive international market (museums, cultural venues). • Promotion, animation of a newly established network of international resellers (Orpheo Network).

• Development of the corporate identity of this innovative B2B / B2G start-up.• Translation of complex tech messages into intelligible customer benefits (+ sales pitch).• Production of innovative sales tools (both print and online) to enable sales.• Trade shows and IT events.

BMW France. Design of advertising campaigns (vehicles and accessories) with the agency's creative teams. Coordinated their operational deployment (e. g. press, billboards, direct marketing) in France's North and East regions.