Ouma Caldwell Email & Phone Number

San Francisco, CA, US

• Provide strategic consulting for various organizations, creating and delivering AI-driven marketing training programs, improving mid-sized businesses' marketing efficiency.

Berkeley, CA, US

• Completed an advanced Digital Marketing certification at Berkeley University's Extension program.
• Strengthened expertise in digital strategies, updating knowledge on the latest tools and platforms in the rapidly evolving marketing landscape.

San Leandro, CA, US

• Conceptualized and executed innovative digital marketing campaigns, resulting in a 12% surge incustomer acquisition and a 15% improvement in brand loyalty
• Managed a team of 4 social media and content marketers to achieve a 25% increase in social mediaengagement and a 20% rise in website traffic
• Strategically defined and executed digital brand campaigns, leading to a notable 13% increase inproduct sales
• Facilitated cross-functional collaboration across Marketing and other departments, resulting in a 27%improvement in message consistency and effectiveness.
• Leveraged consumer research and advanced data analytics to develop targeted marketing strategies, contributing to a 20% increase in conversion rates and a 10% reduction in customer acquisition costs.
• Led the execution of multi-million dollar marketing campaigns, collaborating with media planning teams to optimize budget allocation, achieving a 35% increase in ROI and generating over 50 million impressions across.

San Francisco, CA, US

• Directed company's 1st international market (Japan) regarding skincare company, including market research, branding, positioning, packaging, regulatory compliance, and all brand and marketing assets
• Launched a website adapted to local needs and expectations (language, imagery, shipment needs, and payment methods) and achieved 100% of forecasted goals for the entire year within the first 6 months for Rodan & Fields.

San Francisco, California, US

• Orchestrated branding and marketing initiatives that secured a $1M seed fund through strategicplanning, significantly enhancing brand visibility.

IE

• Created and managed Marketing and sales content, including pitch decks, Brand messages & differentiators resulting in one venture joining an incubator and another securing seed funding.

Basel, Basel, CH

• Developed comprehensive brand guidelines and toolkits, enhancing brand consistency by 20%
• Drove a comprehensive rebranding campaign for a 20-year-old product, resulting in a 15% uplift in customer loyalty scores within 12 months.
• Facilitated cross-functional collaboration, resulting in a 27% improvement in message consistency andeffectiveness across major markets
• Managed and mentored a diverse team of 4 content and email marketers, ensuring the delivery of high-qualitywork and fostering a collaborative work environment
• Developed and implemented marketing strategies in collaboration with Global Integrated Marketing andChemical Products Marketing leadership teams

Basel, Basel, CH

• Customized and set e-marketing strategies for 25 countries region-wide to achieve brand consistency and unified image
• Organized messaging across digital channels, including websites, online campaigns, and applications, by leading team of two e-marketing managers
• Slashed marketing budget by 35%.

Basel, Basel, CH

• Amplified revenue by 12% through multichannel marketing communication campaigns and supporting
• Orchestrated successful sales events with 100+ attendees to boost product awareness and high sales objectives UK Team to reach sales targets.

Certification, Digital Marketing

Marketing And Sales Excellence Training, Business, Management, Marketing, And Related Support Services

Master'S Degree, International Business

Bachelor'S Degree, International Business

Dut (French Diplomat Equivalence Of Bachelor'S), Business/Commerce, General