Marketing Communications Officer
Current• Build the digital strategy and develop brand across Content & Collateral, Website & Social Media, Events and Media Relations/ PR• Develop comprehensive communications plan including owned, earned and paid content, that supports business communications strategy• Lead Content Marketing Program by coordinating communication activities across UAE, Kuwait, Bahrain, Oman, and Qatar - often with diverse needs and differing communication environments• Communicate the Brand Value, while… Show more • Build the digital strategy and develop brand across Content & Collateral, Website & Social Media, Events and Media Relations/ PR• Develop comprehensive communications plan including owned, earned and paid content, that supports business communications strategy• Lead Content Marketing Program by coordinating communication activities across UAE, Kuwait, Bahrain, Oman, and Qatar - often with diverse needs and differing communication environments• Communicate the Brand Value, while maintaining brand compliance across communications and channels, by working closely with internal communications and global brand team• Identify and establish effective networks and strategic relationships with media, creative and digital vendors• Direct digital communications channels including corporate website, newsletter, social channels and advertising platforms• Coordinate with all departments to gain a clear understanding of each group's needs, and improve the communication flow• Optimize the use of emerging technologies including social and digital to analyze, benchmark, promote and innovate marketing services• Develop and implement MarComs Calendar including public relations plans, drafting and issuing media releases, in addition to measuring and reporting key performance indicators and annual plans• Oversee group Editorial Board including the coordination, preparation, and production of corporate publications, promotional campaigns, exhibitions, and events • Responsible for creating, implementing and measuring the success of communications programs and media plans• Ensure that market insights, digital intelligence and customer research are interpreted and used effectively to inform development of communication activity to maximize audience reach• Provide strategic advice to the marketing leadership regarding communication direction and activities• Attend periodic training and sessions including - Branding Webinars, Digital Marketing Boot-camps, by Caterpillar teams Show less
