Outi-Leena Pesonen Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

Finland

- Full management and accountability of customer P&L- Management of customer promotions (trade spent, budgets, forecasting, commercial terms)- Running the accurate Monthly Business Planning cycle (CRM, TTS & DF alignment)- Building great relationships with business stakeholders - Collaboration with marketing & category teams to secure NPD-launches within customer- Create, run & follow accurate performance reporting

Espoo

Running the business for Food, Confectionery and Powdered beverages categories in Finland, concerning brands such as Maggi, Hälsans Kök, Lion, KitKat, Smarties, After Eight and Nesquik. Key areas of responsibilities: - full business-responsibility in Finland- drive profitable Category growth- lead local category business team - develop and implement local channel and category strategies and tactics - develop category based selling stories for Sales and Field Sales - ensure relevant shopper research and drive category management projects in customers - ensure consistency between brand, category, channel and customer plans in Finland - support the Nordic marketing and sales functions - ensure industry association cooperation

Vantaa

As a Key Account Manager responsible of Consumer Lighting-products within selected customers by: - Executing processes & policies at accounts (margin, pricing, marketing, logistics) - Maximizing the customer turnover per key account - Ensuring sales targets per account are set and achieved - Delivering account specific growth plans - Positioning new concepts and promotional plans - Executing yearly contract negotiation with customers/chains

Vantaa, Finland

As a Key Account Manager responsible of SDA-products within selected customers by: - Executing processes & policies at accounts (margin, pricing, marketing logistics)- Maximizing the customer turnover per key account - Ensuring sales targets per account are set and achieved - Delivering account specific growth plans- Positioning new concepts and promotional plans- Executing yearly contract negotiation with customers/chainsAs Trade Marketing Manager Consumer Lifestyle Finland responsible of: - Retail knowledge and customer interaction- Merchandising- Spend and value creation- Communication and Reporting

Customer Service Operations manager, Lighting Finland.- Responsible for Lighting CSO unit (staff, objectives and costs)- Set goals for the unit in line with business strategy- Create trust from the business, be a role model - Think Nordic and local, act lighting.- Inspire people to be creative, take own leadership of given tasks and control performance- Keep close contact with the business and agree on objectives- Deploy and carry out decisions top - down. Deploy and promote input down -> top. S.M.A.R.T.- Maintain ICS and ISO standard.

M.Sc, International Marketing

Activities and Societies: Member of Guild of business students Enklaavi Ry. Member of Student Union LTKY as International Affair's.

International Marketing

Exchange Student 1998-1999

High School Diploma

High School diploma 1990-1994 (year 1991-1992 as an exchange student in USA)

Exchange Student

Activities and Societies: Yearbook-staff 1991-1992 German Club 1991-1992Exchange Student 1991-1992