Strategic marketing lead for our cross-organization services clients, focusing on data enrichment and email marketing clients. In collaboration with company leaders, I optimize customer behavior and email marketing strategies. Utilizing advanced psychographic and neuromarketing strategies, I derive actionable customer behavioral insights. Additionally, I oversee and manage the health of customer email deliverability to ensure optimal performance and engagement.

Following the acquisition of Den Aviary, I led agency services for email marketing clients, overseeing significant revenue growth and steering the team through multiple reorganizations. I managed all email agency operations, including creative services, development, account management, and strategic services, with a primary focus on delivering effective communication strategies and insights for our clients.

Member and published contributor to the Forbes Agency Council.

Throughout our 8 year history, I founded and led Den Aviary, a full-service email marketing agency, growing it from our initial client to overseeing multi-million dollar revenues. I guided the company through a successful acquisition and led the strategic services offering, implementing advanced neuromarketing, behavioral insights, and behavioral targeting for our clients.

Manage overall success of Groupon's email program. - Project Manager for Development of new programs - Host ongoing technical, deliverability and operation weekly calls - Maintain best practices and overall deliverability standards - Lead cross-functional team, including Marketing Consultants, Deliverability Consultants, Technical Architects, Operation Managers and Support Staff

Oversaw and managed team responsible for all outbound consumer and B2B marketing emails. Responsible for maintaining deliverability, subscriber engagement, segmentation and campaign/program development.

Responsible for strategy, development and implementation of highly targeted marketing emails, leveraging internal design and technology teams, as well as outside creative agency. Focus is on implementing industry best practices, 1-to-1 targeting utilizing in-house MDM and managing compelling designs to increase email performance and customer retention.

Oversaw and managed all aspects of the Relationship Marketing email production team. Responsible for increasing deliverability, renderability, list growth management and acquisition, developing campaign logic for automation and efficiency.

Managed online marketing and advertising for Marriott Vacation Club, the timeshare division of Marriott International. Coordinated key word buys, SEO, display, landing page creation as well as campaign development and strategy.