We create ideas inspired by dreams.Our team of passionate marketing professionals helps brands effectively express themselves and cultivate a genuine connection with their customers. Driven by a curiosity to explore, seek out problems, and embrace original solutions, we push boundaries when others do not, going further and more profound, trailblazing strategic insights. We achieve this by getting to the heart of a brand by breaking down its attributes and characteristics and… Show more We create ideas inspired by dreams.Our team of passionate marketing professionals helps brands effectively express themselves and cultivate a genuine connection with their customers. Driven by a curiosity to explore, seek out problems, and embrace original solutions, we push boundaries when others do not, going further and more profound, trailblazing strategic insights. We achieve this by getting to the heart of a brand by breaking down its attributes and characteristics and immersing ourselves in all aspects—all of which are designed to uncover the winning insight. Our job is to find the point of difference relative to how a brand is best positioned, marketed, and perceived. This unique ability is fundamental to everything we do and ultimately helps our clients connect genuinely with their customers.We zealously believe that our process provides results, making brands better. Show less

- Executed a 360 degree campaign for Fresh Up "Kare Andar se Fresh" including a successful TV commercial, Outdoor and POSM- Formulating the research plan for the usage and attitude consumer study, Retailer study and Central location testing for Gums and Mouth Freshener category- Effective and efficient budgeting, P&L management, sales planning and execution, sales monitoring, trade activities and BTL activation of assigned brands- lead the ATL maintenance campaign of Tulsi to… Show more - Executed a 360 degree campaign for Fresh Up "Kare Andar se Fresh" including a successful TV commercial, Outdoor and POSM- Formulating the research plan for the usage and attitude consumer study, Retailer study and Central location testing for Gums and Mouth Freshener category- Effective and efficient budgeting, P&L management, sales planning and execution, sales monitoring, trade activities and BTL activation of assigned brands- lead the ATL maintenance campaign of Tulsi to retain leadership and generate incremental sales- Improved Margins through planning and implementing cost saving initiatives- Collaborated with field sales and channel development through nationwide market visits to drive trade marketing for Mouth Freshener portfolio- Orchestrated the packaging development process for the Mouth Freshener category including Tulsi and Paan bahar- Drove the R&D projects and innovations in Mouth Freshener category Show less

Based in Head Office, leading the fastest growing brand “Mezban” in Tapal Tea Portfolio having a strong position in the Brand Management department with a core job of ensuring Implementation of marketing plans of the brand and reporting to the Brand ManagerKey Achievements:• Launched 3 Consumer Promotions in the year 2015-16 resulting incremental volume in the Dust portfolio “Mezban & Chenak”• Orchestrated the onground activation plan for dust portfolio reaching 100,000 plus… Show more Based in Head Office, leading the fastest growing brand “Mezban” in Tapal Tea Portfolio having a strong position in the Brand Management department with a core job of ensuring Implementation of marketing plans of the brand and reporting to the Brand ManagerKey Achievements:• Launched 3 Consumer Promotions in the year 2015-16 resulting incremental volume in the Dust portfolio “Mezban & Chenak”• Orchestrated the onground activation plan for dust portfolio reaching 100,000 plus consumers through various activities• Maintained the TOM of Mezban by strategically planning and executing a full fledge thematic campaign “Bhali Kare Aya” Show less

Based in Head Office, having a strong position in the Marketing Division with a core job of ensuring Implementation of marketing plans of the brand and reporting to the Head of the DepartmentKey Achievements:• Launched 5 new retail outlets in the span of 3 months• Achieved Volume and Value Growth in Qurbani Service 2014 Initiative by using effective marketing and communication tools• Successfully Launched Meat One’s Fresh Seafood range Oceanic resulting increase in Retail… Show more Based in Head Office, having a strong position in the Marketing Division with a core job of ensuring Implementation of marketing plans of the brand and reporting to the Head of the DepartmentKey Achievements:• Launched 5 new retail outlets in the span of 3 months• Achieved Volume and Value Growth in Qurbani Service 2014 Initiative by using effective marketing and communication tools• Successfully Launched Meat One’s Fresh Seafood range Oceanic resulting increase in Retail Volumes in off-peak season Show less

Managed 4 of the Agency’s largest accounts, Engro Food Canada (Al Safa), Qmobile, Lawrencepur, Head & Shoulders and Pampers (P&G), serving as the primary liaison between Agency Staff, Client Marketing team and outsourced vendors throughout campaigns and ensuring advertising projects are completed on time and on budget reporting to Account Director.- Consulting clients about campaign requirements- Presenting campaign pitches and costs to clients-Passing proposals to appropriate… Show more Managed 4 of the Agency’s largest accounts, Engro Food Canada (Al Safa), Qmobile, Lawrencepur, Head & Shoulders and Pampers (P&G), serving as the primary liaison between Agency Staff, Client Marketing team and outsourced vendors throughout campaigns and ensuring advertising projects are completed on time and on budget reporting to Account Director.- Consulting clients about campaign requirements- Presenting campaign pitches and costs to clients-Passing proposals to appropriate Art/creative staff- Negotiating time-scales and budgets- Monitoring work progress and keeping in contact with clients at all stages and delivering final products for review- report writing and finance management- Making 'pitches', along with Strategy department, to try to win new business for the agency Show less

Handled one of the largest portfolio of agency including P&G's Head & Shoulders (Local and Regional) and Pampers-Meeting and liaising with clients to discuss and identify their advertising requirements;working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both, ensuring that communication flows… Show more Handled one of the largest portfolio of agency including P&G's Head & Shoulders (Local and Regional) and Pampers-Meeting and liaising with clients to discuss and identify their advertising requirements;working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both, ensuring that communication flows effectivelyNegotiating with clients and Creative department about the details of campaignsPresenting creative work to clients for approval or modification; handling budgets, managing campaign costs and invoicing clientsWriting contact reports; monitoring the effectiveness of campaigns-Undertaking administration tasks, arranging and attending meetings Show less

- Involved in day to day agency operations for clients such as Head&Shoulders shampoo and Safeguard soap- Prepared competition updates and conducted store checks for the Soap category, Hair care category and ice cream category- Meeting and liaising with Safeguard brand team to develop Commander Safeguard school activation merchandising- Online research of top 80 ice cream brands including their origin, their USP, offering and communication mix for the strategy presentation of… Show more - Involved in day to day agency operations for clients such as Head&Shoulders shampoo and Safeguard soap- Prepared competition updates and conducted store checks for the Soap category, Hair care category and ice cream category- Meeting and liaising with Safeguard brand team to develop Commander Safeguard school activation merchandising- Online research of top 80 ice cream brands including their origin, their USP, offering and communication mix for the strategy presentation of Omore Show less

Intern in the Customer Care / Credit Card Division- Analysis on Turn Arround Time and customer complains handling across the banks offering credit card-Mystery shopping

As an intern in the brand management department, developed an advertising campaign for PSO Cards; Corporate card, Fleet card and Prepaid card in the SSG (Special Services Group) division.Communication ideas on TVC and Print were developed and presented to head of T&ODPart of the CSR campaign to assist special children in a local NGO

- Assisting branch operation manager in day to day branch operations- Developing a network of local business contacts through cold callings- Promoting the bank's services through up-sell and cross-sell with customers visiting branch- Dealing with complaints- Greeting and guiding customers