Responsible for advanced algorithms like Demand Forecasting to ensure optimal level of replenishment inventory availability based on predicted demandResponsible for migrating legacy on-premise infrastructure SQL / Teradata based application to Big query on Google Cloud PlatformCreated high impact advanced analytics dashboards using Tableau that assisted in strategic decision making of cost reductions between USD 12 and USD 55 millionMigrated and optimized algorithms to hadoop server which optimized computational performance by 28% Automated multiple processes using python on windows and linux (hadoop) servers which reduced manhours by 63%Exploring the option of migration of workflows on Apache Airflow

Working closely with the CEO and VP Commercial (International Airport Operations), responsible for short term and long term commercial strategic initiatives, building CxO level relationships, key account management and revenue analytics for the countryResponsible for country's top-line, aviation commercial strategy, revenue performance and budget portfolio for the countryEnhanced 17% top line (2016-17) by multiple initiatives including revenue restructuring and business developmentFocused on developing new customer base which resulted in increase of market share from 46% to 62% in ground handling and from 43% to 52% in cargoNegotiate short term and long term contracts for aviation ground handling, cargo, road feeder service, catering, fueling and competition (as vendor) contracts Responsible for multiple analytics dashboard for sales and operations to assist board members with decision makingEnd-to-End Project management for high end global key accounts from lead generation to contracts negotiation and satisfactory customer on boarding experienceImplemented Oracle Cloud Fusion ERP (Finance and Supply chain modules) ensuring data migration, conference room pilot (CRP), user acceptance test (UAT) and go-live happens accurately and smoothly

Led a team focused towards customer experience, revenue collection and export/import documentation processes Increased USD 290K additional revenue in cargo container detention collection in Quarter 3, 2014Managed analytics dashboard and revenue forecasting for the cluster performance

Responsible for P&L and round trip volumes to and from Asia and middle east as well as intra gulf services.Responsible for 5 trades involving 22 countries/clusters spreading from Far-east asia, indian subcontinent and middle east asia. 4 trades include two with fully deployed assets, Asia to South east india - srilanka and Asia to north west India-Pakistan. Various vessel sharing agreements (VSA) on Asia to Asian persian Gulf (APG) and Asia to Red Sea Optimized short term and long term pricing for ocean and inland products based on market/competition analysis and feedback from the clusters.Analyzed market dynamics by studying competition of 22 clusters in Far East and Middle East Asia.Applied pricing structure on the trade to ensure consistency and simplicity of pricing across the clustersImproved yield management on the trades by gathering market intelligence and optimizing the pricing model.

Responsible for maintaining USD 394 M revenue pipeline and identifying new customer segments to increase top lineTargeted untapped segments of automobile to increase the share of automobiles by 3%Managed SalesForce.com, budget/target setting for sales and sales incentive plan for the country

Led top-line cargo pricing strategy and market share development for a USD 58 Million portfolio in annual revenueTargeted specific segment with volume growth of 19% backed by competitive pricing strategy and segmentation

Launch of a news channel, final year project of MBA was a management consultancy project recommending ways to launch a news channel in Pakistan. Detailed consumer research was conducted in the three metros of Pakistan for the project. Focus groups, in-depth interviews and consumer research helped in identifying the available market segments, learning consumer behaviour, selecting the target audience and developing a positioning strategy for the launch of news channel.

LUMS International Marketing Colloquium is an international event organized every year under the banner of LUMS Marketing Executive Club. The two day event invites guest speakers from various industries and students from around the globe under the umbrella with a mission of learning about the local and global strategies of marketing. Privileged I was to launch Ad-Effect, a national wide advertisement competition, for the students. Graduate students from various universities presented their creativity to the gurus of advertisement industry.Arranging guest speakers, launching an event, designing and managing the operations were some of the responsibilities i held for the event.

Strategic sampling of mosquito repellent “ON” to raise awareness among target audienceMapped marketing business knowledge of Indonesia to Pakistani business modelImplemented SOPs to improved business response time

Business analysis and migration of core banking system to help improve the overall efficiency of the system Implemented best practices for migration of applications in association with personnel from multiple countries

Project management and development of multiple banking applicationsManaged team of consultants for distribution and delivery of projects Recruited and trained employees based on requirement specified by the client