- Led team to extract insights from multiple data sources to optimize customer relationships (10 billion PKR business).- Planned, launched, and implemented CRM software across Pakistan (1100+ users).- Collaborated with marketing to design sales & marketing budget aligned with profitability goals.- Developed a blueprint for a Distribution Management System to streamline sales forecasting and inventory management.- Accommodated internal audits and evaluated promotional activities.

Geo News is Pakistan’s leading news channel. I identify opportunities for them & help them understand which content audience is watching and how much. I spot new viewership trends in and audience intentions/inclination towards programming.■ Create content’s launching plans, positioning also forecast expected viewership/revenue.■ Device placement strategy of content in contrast with presence of target audience.■ Extract best practices and present to programming teams, helping them to enhance performance.■ Closely monitor and scrutinize programming strategy of competitors to identify & neutralize threats.■ Evaluate re-positioning strategy for programs and assign them best slots or day to get maximum viewership.■ Identify which program to divest and which have the potential to improve.■ Evaluate performance and position of news casters via qualitative and quantitative means.■ Help steer content of programs in the right direction.

Looking after strategy and research by blending numbers with the art of story telling.■ Advice the management which type of content is viewed highly and has the tendency to retain content consumer over periods.■ Based on concepts suggest the types of programs which can generate viewership & what will possible revenue they can gather.■ Provide research based audience feedback to improve existing programs.■ Monitoring of Business floated in the market using research tools & make periodic revenue projections for content.■ Trend analysis to track changes over time for viewership & business measures.■ Provide regularly a Grid which helps in evaluating whether the right program has been placed at the right slot, what are the viewing habits of people and the programs placement is in the right schema or not.■ Micro content analysis of programs.■ Trend Analysis of the media industry.■ Designed project for Management, PD Heads and BUH which helps the mentioned in the following ways, o Make sure that right programs have been commissioned to the right people. o We are working with the best Production House, Director, Producer, Writers, Cast members & to ensure that we working with the best talent available. ■ A project based on combination of ratings and advertisement which aims at most frequent quantitative queries mainly from Marketing .It also implies collaborative help to product development and management.■ Interpret data to provide insightful and actionable information to clients.■ Desk Research of media industry, market conditions in local, regional, or national areas to determine market potential & strategic advantages.■ Information on competitors, prices, sales, and methods of marketing and distribution.■ Conversion of data in to information by applying judgment and statistical tests.

I give voice to numbers or statistics by allowing them to explain what they mean and let others understand what they are talking about