Owen Bennett Email & Phone Number

Luton, Gb

Redbourn, England, United Kingdom

− Conceptualising, Implementing, Executing and Reporting on, Digital Marketing strategy across the group.- Shooting and editing video productions including, events, customer case studies and product oriented videos.- Developing, upkeeping and reporting on the Wordpress websites across the group, including key reporting metrics such as Clicks, Conversions & ROI's.- Leveraging marketing systems such as HubSpot, SEMrush, Mediahawk, Google Ads & Analytics to create and report on executed campaigns.- Developing a clear sales funnel for reportable marketing attribution ROI.- Developing strategic business cases for methods of tracking inbound lead generation back to the point of marketing attribution to assist with the marketing teams platform of focus and 'what works'.- Using initiative to put forward lead generative ideas to fuel the sales team in reaching their targets.

Royston, England, United Kingdom

• Develop, build and progress the Digital Marketing arm of the agency• Assisting the navigation and acquisition of new digital business• Set up, oversee and management of client PPC campaigns• Manage relationships with effective communication with key clients’ contacts to ensure high level of client service.• Monthly reporting for clients in the form of effective, timely and high-quality reports as well as developing KPIs and performance reporting• Development and management of social media campaigns for clients using up to date research and techniques• Optimising campaigns with use of Google Analytics and other tools• Creating ad copy for social and PPC campaigns• Analysis of campaign results and reporting results to team members• Create strategies for new campaigns• Set up and manage email marketing campaigns• Attendance at client meetings – providing overview of strategy and options• Keep up to date through research and training of current trends

Luton, England, United Kingdom

Cambridgeshire, England, United Kingdom

● Communicating and liaising with B2B based clients in order to create new and compelling marketing materials for upcoming projects or product releases. This involved coordinating and guiding content basedprojects internally within the agency to bring marketing materials to a deliverable state.● Providing and compiling social media audits for big businesses such as; Salesforce, Dell, Gett.● Managing internal team member development, this includes overseeing productivity and ensuring individualsstay on task using ASANA and other project management tools to see projects through to completion● Budgeting and invoicing for client activity, using internally compiled timesheets to assign hours to respective team members● Using digital marketing knowledge to create strategy documentation in order to present to clients a 3/6/12 month plan and forecasted growth based on key metrics specified as interest points by the client (sales, brand awareness, mail list sign-ups etc.)● Organising and managing linked-in lives with clients, conceptualising and internally orchestrating the projects to completion● Compiling periodic reports for clients based on their key tracking metrics of interest● Organising and ensuring client meetings stay on topic and address all necessary meeting points on a regular basis● Using my marketing knowledge to best advise clients of marketing activity for their chosen objective over a specified time period to ensure the most proactive return

London, England, United Kingdom

• Owning client relationships, weekly calls including agenda, meeting notes from call, follow-up notes and actions. Reporting to your manager a status update of project, including next steps• Manage creative briefing with studio, QAing assets and iterating back and forth. Sharing and presenting work to clients, receiving feedback and briefing back in to studio• Work closely with writers to curate written assets, including but not limited to; video scripts, data-sheets & success stories. Some copywriting for short-form assets is required (script writing/story framework, email copy)• Putting together proposals and statements of work for projects • Using and updating client websites using CMS• Print/supplier activity when needed for Velo and client work• Providing project support to wider team to help develop skills and expertise in B2B marketing service areas

Luton, England, United Kingdom

· Producing the creative briefs and ensuring that marketing communications are characterized by the highest creative standards. · Collaborating with internal/external teams to ensure all stakeholders understand deliverables being requested and set expectations for due date for all digital promotional and non-promotional campaigns. · Owning the departments project management platform Asana, training all new staff (where appropriate) on how to use the Asana tool to submit and track a promotional campaign. Including creating, maintaining staff access within the tool.· Coordinating with internal/external parties to create translations for all appropriate assets. Where/when need utilize 3rd party tool to produce initial translation versions.· Coordinating with all external parties to create/produce video content for both Cross and Sheaffer brands. · Responsible for updating promotional listing sheet (google sheet) for customer service, affiliate management and digital marketing agencies to be informed of upcoming promotions.

Luton, England, United Kingdom

- Manage merchandising of new and existing products and promotional activity withAmazon EU sites in collaboration with US team, evaluating sell through data, key wordsetc.- Develop and execute site testing strategy and leverage analytics to continuously monitor andimprove. Present go-forward plans based on results.- Define SEO strategy, project and roadmap to prioritize and drive projects with highest potentialfor return.- Management of regional email campaigns to increase subscriber base, presentrelevant content and drive site visits and conversion. Adapt emails by country as needed.- Assist in drafting requirements to define high-level business initiatives and serve as a starting pointfor discussions with developers.- Support regional digital marketing programs including paid search, paid social,affiliate and display.- Subject matter expert for all 3rd party systems with an understanding of all functions andcapabilities (e.g. PIM, DAM, e-commerce platform, ERP system, analytics,etc.)- Manage product forecasting for all new products and monthly re-forecasts. Identify any newproduct opportunities that can help to further enhance the online business.- Manage site merchandising to present the optimal assortment of product to drive site revenue anduse relevant tools to make data-driven adjustments.- Project Management of Creative Department to ensure successful and on-time turnaround of deliverables.

Luton, United Kingdom

As Sales and Marketing Assistant I assist with the Marketing & Sales operations of the business such as; Taking and making phone calls in order to obtain new leads, Qualifying leads, following up previous client contact and progressing leads through the sales process. In addition to this I work on Website developments, Design updates, internal and external marketing materials and assisting with internal processes to obtain and action more valuable leads.

Luton, United Kingdom

- Managing projects such as event activations, web developments, app developments and new general business developments to ensure they're performed in an orderly, orginised manner.- Working on Social Media to analyse and formulate new plans to adapt to the projects i'm managing if they're an external, public release project such as; new products & business partnerships.- Working with trade partners such as; Footlocker, JD, Foot asylum & more. To best distribute and market our products including new activations in larger stores.- Managing the Cleaning Station Activation in Footlocker stores in Liverpool & Marbel Arch (London). To ensure they're constantly stocked & running proficiently.- Handling basic web based tasks such as updating posts & adding content to the website.- Finding new projects to work on that have the companies best interests at heart such as; researching trade shows and events that we can best integrate our brand into.- Assisting creation and analysing results of PPC / PPI campaigns on Facebook, Instagram & Youtube- Being self motivated and fuelling myself to work on new projects and manage aspects of the HR within the company.- Managing & Brainstorming with the creative team on various marketing strategies such as working with social media influencers on new product launches and current products in order to get the best reach to target audiences.- Taking 360° photographs for product images, and also assisting on filming some of the companies YouTube videos.- Managing our team of Brand ambassadors and Influencers to help gain customer base and brand recognition. In addition to this a small portion of my day to day tasks were contacting and gaining further influencers to represent the brand on digital channels.

Toddington

- Developing the web platform for clients.- Maintaining the website with use of SQL Databases, Javascript, Jquery, CSS & HTML5 - Developing individual web-based products for the HVAC industry, updating and maintaining the product and getting it upto scratch for sale release. - Using C# in Visual Studios MVC alongside ASP.NET coding in order to create web applications with C.R.U.D Functionalities. - Using SEO tools in order to further progress the companies outreach to potential customers and clients. - Adapting new ideas into web development business structures

London, United Kingdom

• Working with content creation clients in order to raise their social media coverage, this is primarily based on platforms such as; YouTube, Twitter, Instagram, Facebook, Google & Google+• Overseeing and developing the network of online video journalists, assisting their content creation and ensuring they attend the most appealing events on a regular basis• Supporting content creators with general support e.g, editing softwares, contacting other nearby content creators for cross collaboration in order to benefit both creators reach a bigger target audience. • Working with Business' to ensue endorsements alongside our company (this could be product or service endoursements for our clients) • Carrying out analysis around our content creators to ensure they are getting the most from SEO and other metadata on their content that we publish etc. • Using WordPress to create, edit and manage portions of the corporate website and enhance it's community appeal.

Luton, United Kingdom

I did a very brief term here as an apprentice alongside my internship with Zoomin.TV at the time, before leaving to go full-time with Zoomin.TV, Key aspects of my role within this time were;• Using Photoshop to create visually appealing graphics to promote products via social media sites such as; Twitter, Facebook & YouTube. • Working with HTML5, CSS3, Bootstrap, Javascript & Photoshop to assist in creation of their new site alongside a PHP development company. ( http://paragon-training.com/ - Website Designed by myself). • Carrying out tasks such as invoicing, package delivery, video demo viewing, and copyrighting new instructional videos.