Owen Bitas's Location
Greater Seattle Area, United States, United States
Owen Bitas's Contact Details
Owen Bitas work email
- Valid
- Valid
- Valid
- Valid
Owen Bitas personal email
n/a
About Owen Bitas
Hi, I'm Owen. I am an innovation-minded professional passionate about creativity, curiosity, and constant growth. I believe in disrupting the status quo, never allowing myself to get comfortable, and always being ready to ask questions. Throughout my career I've built Product Marketing from the ground up at multiple pre-IPO start-ups, been at the helm of one of America's fastest growing breweries, helped a global automotive company design the future of alternative-energy vehicles, consulted for Fortune 500 Tech, Retail, and CPG companies, and have even assisted on a Bronze Age archeological dig. As a Product Marketer, I'm comfortable in a player-coach role where I am responsible for independently building product marketing's identity and strategy, while simultaneously executing on my vision. I take pride in driving outcomes, empowering my teammates, and always striving to improve.My areas of expertise include: GTM Strategy | Product Marketing | Revenue Generation | Product Management | Sales Enablement | Category Creation | Competitive Intelligence As a consultant, my clients have included: Microsoft | Amazon | LinkedIn | Vans | Starbucks | Payscale | Rover.com | BlackSky | Nestle | Seattle Strong Coffee | Blueprint AI | Proponent
Owen Bitas Work Experience Details
-
Product MarketingPulleyKirkland, Wa, Us -
AdvisorBlueprint May 2023 - PresentWashington Dc, District Of Columbia, UsProduct & Marketing advisor for disruptive omnichannel advertising technology platform. -
Senior Manager, Product MarketingTropic Jun 2023 - Sep 2024Remote, Us• 7x win rate by developing new messaging, positioning, pricing & packaging. Drove product strategy, managed GTM refresh process, & led creation of internal and external supporting materials.• Exceeded quarterly revenue goal by 22% after building unified department strategy and refocusing GTM approach. Scaled Tropic's SaaS sales to $8M+ in first year of transition from services to software offering. Grew total revenue 3x in <1.5 years. • Achieved 85% QOpp conversion rate and doubled C/W rate from Marketing-sourced leads.• Led change management effort to break down cross-departmental silos and align key stakeholders from Engineering to Sales on messaging, positioning, and product strategy. Developed platform-solution-feature hierarchy to reduce feature-focused messaging and better articulate Tropic’s differentiators.• Led effort to evaluate effectiveness of Tropic ICP, personas, and positioning. Presented proposal for new ICP, personas, and positioning to Executive Leadership Team and drove company-wide adoption of new strategy.• Developed process to manage feature and product releases while working with a team of 10 PMs. Managed cross-functional product launch team and coordinates efforts to effectively release up to 25 features per quarter.• Established user-research cross-functional team. Collaborates with Design, Engineering, and Product on ongoing research efforts & evangelizes findings across the organization as part of VoC program. -
Senior Manager, Product MarketingOpencomp Jan 2023 - Jun 2023Denver, Colorado, Us• 3x win rate, increased ASP 4x, and maintained 18 day time-to-close Q/Q by developing new pricing & packaging strategy, creating and training sales team on new narrative and sales motions, and building sales enablement practice.• 3x revenue by championing PLG with new in-app gating, messaging, and upsell strategy. Works directly with Product Managers to influence product roadmap, enhance UI and UX design, and determine shared product OKRs.• Generated majority of Freemium tier sign-ups by launching and hosting product webinar series. • Won Fast Company’s Most Innovative Companies of 2023 - Workplaces alongside Airtable, CultureAmp, Microsoft.• Represents and demos OpenComp for Tier 1 audiences, including Venture Capitalists, Industry Analysts, and Key Accounts. -
Manager, Product MarketingOpencomp Jan 2022 - Dec 2022Denver, Colorado, Us• 2x total OpenComp customers in under 10 months, while raising MQL to MPL conversion rate to 37% and exceeding MPL goal by 102%. Responsible for all product GTM and ROB activities.• Drove 400% increase in demo requests via updated website messaging and content strategy. • Led initiative to build OpenComp's first Personas and Messaging Frameworks. Coached Product team on best practices for customer interviews and qualitative analysis, and worked hand-in-hand to interview and build personas. Resulting work fundamentally changed company strategy and product roadmap. • Led updated packaging strategy with a focus on balancing freemium sign-ups and upsell potential. Company has seen record sales in every month since rollout. • Leads all sales enablement and competitive intelligence, acting as a critical partner to Sales team.• Works directly with Product Managers to influence the product roadmap, identify areas for UI and UX enhancement, and determine key product OKRs. Championed new in-app gating strategy and lead effort to adopt and implement in-product messaging to meet customers at the point of action. • Ideates and creates all bottom-of-funnel content, including: blogs, product webinars, on-demand demos, how-to guides, knowledge base articles, product newsletters, customer stories, website copy, nurture campaigns, and more. • Established new cross-functional best practices to enhance working norms and relationships across departments. Created and implemented process to facilitate bi-directional information sharing.
-
Senior Consultant, Strategy ConsultingPk Feb 2020 - Jan 2022Beaverton, Oregon, Us• Provided Senior Product Marketing Manager-level GTM strategic support, created efficiency through enhanced RoB activities, and program managed cross-functional ERP and CRM product marketing teams at an industry-leading technology company.• Led delivery of international loyalty program expansion for a preeminent Southern California-based retail company. Owns digital and retail strategy, drives sourcing and fulfillment workstreams, and leads program GTM.• Delivered holistic change management plan to improve innovation & working norms across two leading CPG companies that have entered into a perpetual licensing agreement for retail products. Conducted 30+ hours of interviews, analyzed qualitative data, and delivered recommendations & process maps within 4 weeks of project kickoff. • Collaborates internally on business development initiatives to drive opportunities for future projects and growth.• Led efforts to perform a qualitative UI/UX study for an industry-leading change management platform despite the impact of COVID-19 complications. Re-scoped the project, managed work streams, and acted as the team lead to ensure the study, insights, and product requirements were successfully completed according to the original schedule.• Developed sales enablement material and marketing content for technical field prospecting teams. Exceeded client expectations by delivering 6x the agreed upon materials within the project timeline. -
Consultant2A Consulting Aug 2019 - Jan 2020Seattle, Washington, Us• Managed content creation and storytelling to build awareness, knowledge, and interest for the launch of an industry-leading, cloud-based enterprise data warehousing and Big Data analytics service.• Developed value proposition, messaging, and sales enablement tools to recruit 3rd party hardware partners for a preeminent global gaming company. • Formulated yearly strategic marketing plan and messaging guide to increase customer and partner recruitment for a top-tier technology event. • Project managed across a cross-functional team of designers, web developers, and storytellers to produce white papers, ebooks, keynotes, presentations, messaging and positioning, sales enablement tools, emails, and social content. -
ConsultantBlacksky Apr 2019 - Jun 2019Herndon, Virginia, Us• Conducted an internal brand audit to develop refined brand pillars and core values, unifying future internal and external messaging strategy• Delivered competitive landscape research to improve company positioning and differentiation -
Product Manager Mba InternHonda R&D Americas, Inc. Jun 2018 - Sep 2018Raymond, Ohio, Us• Developed an alternative-specific adaptive conjoint research study to define product requirements and pricing for future advanced-technology vehicles.• Performed quantitative analysis on resulting data and forecasts, and provided requirements to key decision-makers to guide Honda’s company-wide advanced-product strategy and product development.• Conducted qualitative and quantitative research and analysis on a thriving sub-segment of vehicles currently not covered by the Honda lineup, delivered report defining product and marketing requirements to enter sub-segment.• Collaborated with cross functional partners including Engineering, Sales and Marketing to evangelize strategic vision and ensure departmental buy-in on product planning. -
ConsultantRover.Com Dec 2017 - Mar 2018Seattle, Washington, Us• Delivered customized marketing and media plans for each of Rover’s most valuable customer segments to senior leadership and key stakeholders.• Developed Rover’s first journey maps, highlighting critical decision-making points in customer lifecycles.• Produced and analyzed psychographic data for customer segments, in addition to analyzing internally captured data from their web platform and app. -
Director, Marketing And SalesOld Bust Head Brewing Company Dec 2013 - Jun 2017Vint Hill, Virginia, Us• Held voting seat on Old Bust Head’s Board of Management; managed marketing and sales divisions, oversaw distributor relations, and led all product development.• Hired, trained, and managed a team of 6 direct reports responsible for sales and account management. • Led a broad-scale rebranding of the company with a focus on developing products for specific customer segments, resulting in the development of the firm’s #1 brand, the creation of 19 of Old Bust Head’s top 25 highest rated products, and the successful launch of two new high-margin formats. • Led all aspects of product management, including concepting, product roadmap development, product positioning, pricing, sales forecasting, GTM strategy, messaging, and KPI definition and measurement.• Owned creative development and launch of all B2C and B2B marketing campaigns. • Scaled Old Bust Head to 8,000 bbls of recurring annual sales within 3 years of launch while consistently exceeding the industry average for Y/Y revenue growth. Handled all Tier 1 accounts.• Developed management-to-management relationships with OBH’s distribution network, resulting in strategic alignment of goals with distributor partners. • Entered Old Bust Head into a strategic partnership as a private label producer for Lidl’s North American launch.• Ideated and built alternative revenue streams in order to improve financial stability and enable company growth.• Listed as #7 on MSN.com’s “America’s Best Selling New Craft Breweries” (April, 2015). -
Sales RepresentativeCraft Beer Guild Distributing Of New York Llc Jul 2013 - Nov 2013• Managed consumer base of over 80 on-premise and off-premise accounts• Advised and guided accounts on development of craft beer portfolios• Directly managed ordering of beer and POS items for accounts -
Management & Financial Services InternUbs Wealth Management Jun 2011 - Aug 2011Zurich, Ch
Owen Bitas Skills
Research
Microsoft Office
Microsoft Excel
Data Analysis
Powerpoint
Microsoft Word
Social Media
Public Speaking
Brewing
Teamwork
Marketing
Owen Bitas Education Details
-
Uw Foster School Of BusinessMaster Of Business Administration - Mba -
Kenyon CollegeMinor In Classical Language And Civilization
-
Duke UniversityArt History & Global Economics
Frequently Asked Questions about Owen Bitas
What company does Owen Bitas work for?
Owen Bitas works for Pulley
What is Owen Bitas's role at the current company?
Owen Bitas's current role is Product Marketing.
What is Owen Bitas's email address?
Owen Bitas's email address is ob****@****bal.com
What schools did Owen Bitas attend?
Owen Bitas attended Uw Foster School Of Business, Kenyon College, Duke University.
What skills is Owen Bitas known for?
Owen Bitas has skills like Research, Microsoft Office, Microsoft Excel, Data Analysis, Powerpoint, Microsoft Word, Social Media, Public Speaking, Brewing, Teamwork, Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial