Owen Dunn Email & Phone Number

Houston, Texas Area

- Lead all multimedia strategy and content including (how-tos and instructional videos) across YouTube, onsite and social with the purpose of making it easy to shop and self-serve online- Drove over 100% increase in video views though A/B testing, SEO insights, and optimization of key KPIs such as CTR, avg watch time, engagement, ranking and competitive analysis- Partner with customer service and sales teams to rollout helpful content, increasing “first time right” scores, while reducing interactions per order and product remake rate- Conducted RFP, built business case and led cross-functional technical migration to Brightcove video hosting platform for four e-commerce websites including more than 2,000 video assets - Develop video templates in AfterEffects and Premiere to streamline and expedite multimedia content production- Direct, coach and scout a variety of talent both in person and online including influencers, paid actors and customer service brand ambassadors- Manage end-to-end production process in-house and across 3rd party studios from strategy, budget and talent negotiations, content development, production and editing, as well as distribution and post-launch measurement

Houston, Texas

- Served as lead YouTube content strategist, leveraging audience and competitive insights to drive channel growth- Continuously evaluated digital performance across multiple platforms and propose future strategic solutions to drive results- Responsible for meeting online views, subscriber and minutes watched targets across platforms including ABC13 News website, mobile app, Facebook and YouTube accounts- Create unique and shareable digital news video content while optimizing distribution channels- Shot and edited original digital content under tight deadlines for digital and broadcast- Conducted on-site interviews and covered local natural and man-made disasters

Houston, Texas, United States

- Produced compelling on-air and social media promos through inspired copywriting and sophisticated editing techniques- Developed imaginative image spots by selecting compelling network and news clips- Directed on-camera and voice talent to produce promotional materials- Worked with sales clients to shoot commercials and set up cameras, lighting, green screen and microphones - Prioritized, logged and trafficed promotions for national and local programming on a weekly basis

Houston, Texas, United States

Wrote and edited promotions for evening news broadcastServed as brand ambassador for grassroots events geared towards raising awareness for the stationCoordinated sweepstakes campaigns and awarded prize winners

Houston, Texas, United States

Helped producers and on-air talent with daily tasks and special projectsFacilitated with script writing and researched stats for on-air programsProduced online podcast by editing on-air audio and programming Collected and edited sound bites to produce on-air promotions Screened listener calls and managed contest winners