Ui/Ux Designer
• Designed all UX & UI for a new cross-platform Timing App to record times for races, including app logic and light/dark mode screens.• Designed responsive UX & UI for a new AI Training web-app, complete with dynamic infographics and marketing material.• Created & managed a design system of 1500+ components for apps, web & marketing.• Created click-through prototypes for focus groups that informed design decisions.• Collaborated with CEO, CPO, UX, Marketing and Developers to create effective designs.• Produced marketing images & animations for social media and our website.• Lead a full rebrand, with new colour styles, imagery, typography, icons, and logo.• Facilitated learning sessions for Figma & our new design system.• Improved the UX of the consumer app, organizer admin, and consumer website based on user feedback and heatmap analysis.• Researched user personas to guide designs for our range of services.