Established an ecommerce company focused on making the finest quality protectors for Retro Video games.Built ecommerce strategy to drive both B2B and B2C sales through owned eCommerce channels and using marketplaces (eBay, Amazon, Etsy).Created marketing and merchandising plan to help build the brand through partnerships and using Google AdWords.Built website in WordPress focused on SEO optimisation.Use of Google Analytics to optimise sales, traffic and website performance.Building merchandising and social media campaigns to drive awareness of the brand - using Facebook (Meta) and Instagram advertising campaigns.Created a weekly sub stack newsletter to grow community of fans and retro enthusiasts.

Founder of Player Clothing, a premium quality, retro inspired clothing company.Responsible for strategy and all aspects of the business (marketing, eCommerce, social media, operations).

Delivering best-in-class commercial operations to the global leader in Femtech and Womans Health.

• Global Digital Strategy: Developed strategies to capture market share from top competitors with limited resources, achieving measurable results across 10 international markets and 8 brands. • Leadership & Talent Development: Mentored 5 professionals into senior roles, fostering a global digital community of 85+ professionals across brands, functions, and markets. • Digital Operations & Content Excellence: Spearheaded the ‘Brilliant Basics’ initiative to elevate digital content standards, ensuring best-in-class quality across major retailers and platforms. • eCommerce Launches: Launched multiple brand .coms across regions (UK, FR, DE, ES, BR), boosting sales, CRM, and brand equity through WordPress and Commerce Cloud. • New Market Entries: Led the launch of luxury brands on platforms like Amazon USA, Christian Louboutin on TMall, and a lifestyle portfolio on Mercado Libre Brazil, enhancing partnership management. • Digital Shelf Optimization: Managed digital shelf software projects to monitor global performance, benchmark listings, and ensure competitiveness using tools like Clavis, Accenture Edge, and eStore Media.In 2020, I was honored with the “Best Partnership in eCommerce” award from AS Watson Group, recognizing my ability to forge successful collaborations and drive impactful results in the digital space.

Being a Head of European Partnerships, I delivered establishment of the "partner program" to incorporate critical strategic partners and their sellers into the controlled portfolio, providing eBay access to 700 company sellers while managing $2B in GMV, generating double-digit growth, and exceeding budgetary goals with the implementation of the broader eBay strategy through the partner program and performance monitoring at the partner/seller level. Creating and implementing new procedures to maximize efficiency.

I was responsible for the foreign sales performance of 350 managed accounts while interacting with C-level executives to assist them in activating overseas markets. Collaboration with PayPal and other eBay, Inc. assets provides a seamless experience for business sellers. Led team of 20 account managers in producing over 100 percent increase in foreign sales and exceeding all goals and KPIs.

I have delivered the development of the eBay listing guide "Gold Standard Listings," which was accepted, rolled out, and considered an eBay best practice document. Mentoring other sales executives or prospective leaders to instil a sales mindset across the organization.I was responsible for a portfolio of more than 550 key business sellers selling on the eBay platform and managing new business acquisitions of key sellers based on inventory gaps on the platform. Close collaboration with the analytics team to identify key actionable insights to boost sales performance. Working with the eBay advertising team to develop high-visibility, high-performance campaigns across eBay's platforms.

I implemented the systems, workflows, and reporting needed to meet ambitious merchant sales objectives across several eBay teams with the development of the Enterprise sales compensation plan. Collaborated with the North American equivalent to establish a regionally uniform organization with the implementation of the Salesforce CRM. Organized pan-European meetings to standardize our execution against our seller base and formed high-performance sales teams.