I work with clients to apply design thinking to software, translating their needs or problems into a solution in software. When applied correctly, I love how software has the potential to completely transform a business - at First Option Software, we achieve that through a care and commitment to thoroughly understanding our clients' businesses from the outset. My role extends from project discovery, through to specification and product design. Having trained in design and spent 7+ years in a software environment, I strongly believe that awesome technical solutions can be easy to use and beautiful too.From startups, through to global companies such as Jaguar Land Rover and institutions such as The Royal Household, our work spans across technologies and platforms as we strive to use the right tool for the right job. We’re invested in our customers’ success, evidenced by the long term relationships we’ve built over many years. Our clients appreciate our personal approach, always being able to speak with the person who’s working on their project. It’s my job to listen, so if you’ve got an idea or a problem that we can solve with software, let’s strike up a conversation.