Owen Leed

Owen Leed Email and Phone Number

Commercial and Communications Director @ Badminton World Federation
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MY
Owen Leed's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Owen Leed

Detailed and multi-faceted experience across many business sectors and countries. 35 plus year track record of FMCG, agency, client and media owner experience spanning the globe and diverse industry sectors. Senior roles at a host of Advertising and Marketing agencies including two agency start-ups, Owen has worked in various fields including Tourism as the Chief Marketing Officer of South African Tourism followed by launching and managing A1GP World Cup of Motorsport teams and events in South East Asia.Brief highlights:* Successful agency start up in 1992 in London, Communication Synergy Ltd, sold in to Broadway (UK) Ltd and then ultimately to the Lowe Group.* Successful agency start up in 1997 in Johannesburg, Trilogy Pty Ltd, part of the The Jupiter Group, now a WPP agency. * Headhunted in to South African Tourism to manage a USD$200million global marketing budget. In 2002 South Africa was the fastest growing tourism destination according to the WTO under Owen’s watch.* At A1GP raised in excess of USD$20million in event and team sponsorship in immature markets over the 5 year life of the racing series.* At the the Badminton World Federation (current), responsible for the commercial outcomes of our relationship with Infront Sport & Media as well as the day to day management of the Marketing & Communications team driving the badminton fan base towards 800 million people word-wide.Educated in South Africa, Spain, The Netherlands and the UK to BA (Hons) Degree level.Fluent Dutch, Afrikaans, rusty Spanish and French and a good understanding of German and Italian.Passionate Cook.Specialties: New business start-ups, country specific marketing strategies, sponsor acquisition, sponsor leverage & activation strategies, commercialisation of sport, team leadership, client / customer relations expert, branding and identity, CRM / CSR strategies, Social Media and strong understanding of events.

Owen Leed's Current Company Details
Badminton World Federation

Badminton World Federation

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Commercial and Communications Director
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MY
Website:
bwfbadminton.com
Employees:
316
Owen Leed Work Experience Details
  • Badminton World Federation
    Commercial And Communications Director
    Badminton World Federation
    Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My
  • Badminton World Federation
    Commercial & Communications Director
    Badminton World Federation Oct 2014 - Present
    Kuala Lumpur, My
    The Badminton World Federation (BWF) is recognized by the International Olympic Committee (IOC) as the international governing body for the sport of badminton.The BWF is empowered by the IOC and the BWF’s 183 Members to govern the sport of badminton worldwide.BWF's main focus is regulating, promoting, managing and developing the sport worldwide. This is achieved in partnership with a range of stakeholders, the most important of which are BWF Members, the five Continential Confederations and BWF's commercial and media partners.The BWF has its headquarters in Kuala Lumpur, Malaysia.Website: http://www.bwfbadminton.orgFacebook: https://www.facebook.com/bwfbadmintonInstagram: https://www.instagram.com/bwf.official/
  • Vector World Limited
    Regional Director Apac And Southern Africa
    Vector World Limited May 2012 - Oct 2014
    London, England, Gb
    Vector aims to operate the most renowned powerboat team in the world, leading in both competition and corporate entertainment sectors, whilst simultaneously meeting the growing demand for bespoke performance craft in developing markets.Through success in Offshore Endurance Racing and by setting new and even more challenging World Endurance Records, the team intends to offer a comprehensive and relevant partner marketing platform as well as proving the effectiveness of this unique new design for the retail market.
  • Owen Leed
    Owner
    Owen Leed May 2010 - Sep 2014
    Providing clear, defined and commercial goal oriented services to companies that need them.
  • Pit Talk Asia
    Partner
    Pit Talk Asia Jan 2012 - Mar 2014
    The only online news portal magazine in the world dedicated to PROMOTING, SUPPORTING and DEVELOPING Asia motorsport.
  • Asia Motorsport Development Pte Ltd
    Partner
    Asia Motorsport Development Pte Ltd Jan 2012 - Mar 2014
    AMD is focused on DEVELOPING, SUPPORTING and PROMOTING the Asian motorsport industry.We aim to develop strong B2B opportunities within the Asian motorsport industry that will help develop this ever expanding sector into one of the world's biggest and most important motorsport regions.Through our media services including Pit Talk Asia, the world's only magazine focused on Asian motorsport we are dedicated to providing world-wide promotion and exposure of Asian racing series and talent.If you are looking to expand your company across Asia, AMD can show you how motorsports is one of the best business development tools available.
  • Total Sports Asia
    Chief Revenue Officer
    Total Sports Asia Jan 2013 - Jan 2014
    Petaling Jaya, Selangor, My
    Total Sport’s Asia (TSA) is Asia’s leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and eight offices in Kuala Lumpur, Beijing, Mumbai, Delhi, Bangalore, Bangkok, Jakarta and Singapore. The core business is media rights distribution, TV production, sponsorship/licensing, event management and consulting. TSA represents major international media in Asia and worldwide including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), French League (football) and the ITTF Pro Tour (table tennis) TSA also represents major international rights holders for sponsorship/licensing opportunities including English Premier League Clubs, Formula 1 teams, English FA, the ITTF Pro Tour and many more. TSA has managed and organized a variety of international events and tours both in sports and entertainment, including Badminton, Golf, Football events and Music Concerts, Children Entertainment shows and many more. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions.
  • Bespoke Media Pte Ltd
    Coo
    Bespoke Media Pte Ltd Nov 2010 - Oct 2011
    Published Autosport Asia magazine in 2011.
  • A1 Team Malaysia Sdn. Bhd
    Commercial Director
    A1 Team Malaysia Sdn. Bhd Nov 2004 - Jun 2010
    My
    Invited to join the team by its owners. Responsible for all marketing activities of the company and all commercial sponsorship procurement for the Malaysian franchise holders of A1GP, operating as A1 Team (Malaysia) Sdn Bhd, a Malaysia registered company.Achievements: A1 Team Malaysia was regarded by the series as well as the motorsport industry (ref Business F1) as one of the more successful independent teams commercially. Sponsors included:Proton Cars: 5 season relationship: value USD$6,000,000.Tourism Malaysia: 3 season relationship: value USD$4,500,000.Ongoing successful management of day-to-day relationships with key commercial partners and key government divisions including the Prime Minister’s office.Negotiation of the terrestrial TV broadcast deals in Malaysia & Indonesia.
  • Racing For South Africa
    Director
    Racing For South Africa Nov 2002 - Nov 2004
    A company formed to promote South Africa as a tourism and investment destination using motorsport as a medium to access otherwise expensive television audiences globally.Successfully negotiated with David Clare, then COO of Champ Car, to form a South African Champ car team intended to be funded by sponsorship from major South African corporates looking for international exposure.The company is responsible for the design of the circuit layout of what was the South African leg of the A1GP street race in Durban, Kwa-Zulu Natal
  • South African Tourism
    Chief Marketing Officer
    South African Tourism Jun 2000 - Jun 2002
    Sandton, Gauteng, Za
    Responsible for the global marketing of South Africa’s tourism brand.The role spanned all strategic and tactical marketing objectives in all key markets, as well as operational day-to-day management at the South African Tourism Head Office in Illovo, Johannesburg.Responsibilities: Implementation of marketing activities in key markets; Operational management of head office marketing staff and overseas offices; Stake holder liaison and negotiation with Cabinet, Department of Environment and Tourism, The Business Trust, Tourism Business Council SA and the tourism private sector; and, management of USD$200 million marketing budget.Achievements: South Africa was the world’s fastest growing tourism destination in 2002 according to the World Tourism Organisation.
  • Self Employed
    Consultant
    Self Employed Nov 1999 - Jun 2000
    Servicing agencies and brand owners in South Africa.Notable agency clients included: SMC Kidz (the leading youth marketing specialist agency in South Africa), The Imagination Corporation (design and branding specialists), FCB Lindsay Smithers (then top 5 integrated agency in South Africa), The Penny Black (relationship marketing specialists), Catalyst (then the fastest fast growing sales promotion agency based in Cape Town).
  • Trilogy South Africa
    Managing Director
    Trilogy South Africa May 1997 - Nov 1999
    Trilogy formed in 1997 as a specialist agency in the entertainment, leisure & lifestyle sectors to handle all the marketing requirements of Ster-Kinekor Pictures and Ster-Kinekor Licensing. Trilogy’s client base grew to represent:Ster-Kinekor Pictures – All above-the-line marketing requirements for Disney, Columbia, Twentieth Century Fox, Polygram, Miramax and independent studios whose movies are distributed by Ster-Kinekor Pictures in South Africa.Ster-Kinekor Licensing – concepts for licensed properties to sell licensed promotions to the brand and retail environment in SA. Sony Music Entertainment Mattel (Barbie, Fisher Price etc)Cellini (luggage)Primedia Music (South African music business)Primedia Pictures (South African movies)Never Never Land (Children’s fantasy play grounds)Comutanet (Mobile media business) Ola South Africa (division of Lever Brothers)The Department of Land Affairs The United NationsHooch South Africa (alcoholic fruit beverages)
  • Broadway (Uk) Ltd
    Board Director
    Broadway (Uk) Ltd Feb 1993 - Apr 1997
    Responsible for the sales promotion discipline at Broadway and directed the integrated marketing requirements for major clients including: Barclays Bank (youth products), Carlton Food Network (launch), General Motors Europe (Vauxhall Motors Ltd & Adam Opel AG), General Motors North American Export Sales (Chevrolet & Cadillac), Geest, Martin Dawes Europe (mobile telecommunications division of France Telecom), Neff (UK) Ltd, Readers Digest, Ross Youngs (division of United Biscuits), VNU Business Publications (Network News, Personal Computer World and Easy PC), Woburn Safari Park and Woburn Abbey.Achievements:100% new business acquisition record.General Motors pan European soccer world cup promotion across 9000 Opel / Vauxhall dealers – concept and full implementation in 18 languages in 1994.Opel / Vauxhall Astra pan European dealership launch across 9000 dealers – concept and full implementation in 18 languages in 1995.Successful implementation of pan European inter-agency co-operative agreement to service General Motors Europe business.
  • Communication Synergy Ltd
    Board Director & Founder
    Communication Synergy Ltd Feb 1992 - Feb 1993
    New sales promotion agency start-up in 1992, which merged with Broadway (UK) Ltd in February 1993.
  • The Promotions Company Ltd
    Junior Account Executive To Account Director
    The Promotions Company Ltd Jul 1989 - Jan 1992
    Medium sized sales promotion consultancy, working for a number of clients including Cellnet, Procter & Gamble, Mars, Uncle Bens (Master Foods), Geest, Arthur Bell Distillers (later United Distillers), Courage Breweries, Rothmans and Weetabix.Promoted through the ranks from Junior Account Executive to Account Director in 3 years.
  • Rothmans (Uk) Ltd
    Area Sales Manager
    Rothmans (Uk) Ltd Sep 1988 - Jun 1989
    Rothmans graduate intake programme

Owen Leed Education Details

  • University Of Greenwich
    University Of Greenwich
    Personnel Management; Industrial Relations
  • British School In The Netherlands
    British School In The Netherlands
    O And A Levels
  • Reigate Grammar School
    Reigate Grammar School

Frequently Asked Questions about Owen Leed

What company does Owen Leed work for?

Owen Leed works for Badminton World Federation

What is Owen Leed's role at the current company?

Owen Leed's current role is Commercial and Communications Director.

What schools did Owen Leed attend?

Owen Leed attended University Of Greenwich, British School In The Netherlands, Reigate Grammar School.

Who are Owen Leed's colleagues?

Owen Leed's colleagues are Navjot Singh Mehra, Jeff Bell, Dianne Pierre, Jassem Kanso, Matt Judson, Sasi Bhushan Rao, Shivani Shire Khandade.

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