Owen Wu Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

- Managed course workload for two technology-focused classes by providing grading and feedback assistance to professors

• Implemented a new CRM system and a BI system to increase sales and operation efficiency by 5%• Led multiple system verification projects to ensure systems’ functionality prior to its release• Led multiple vendor security review projects to ensure security prior to systems’ implementation or update• Decommissioned an old system to improve operational efficiency by 50% and to comply with regulations

Bloomington, Indiana Area

• Consult students with their math problems to improve their understanding of mathematical concepts• Develop a dynamic and efficient approach to help students understand math concepts and solve problems• Communicate with other tutors to ensure students who come for help get the support they need

Bloomington, Indiana Area

• Created a marketing strategy for a local startup to help it identify the potential markets and market details, prepare to enter each market, and develop/alter the products based on each market• Collaborated with teammates to deliver a marketing strategy that will help our client grow in the next few years

Bloomington, Indiana, United States

• Analyzed TV ads effectiveness for browsing and purchasing decisions using R and Linux• Reviewed existing papers to adjust the study topic regarding the driver of negativity on social media• Analyzed how characteristics of a social media post and the poster may influence negativity on social media using R and Linux

• Delivered a market report on nutrition and fitness app in Europe to help identify and assess the target market & segment• Strategized the company for a structural change to support a new service line of Software as a Service (SaaS) while maintaining the current education service line• Developed a business flow for SaaS product development, preparing for efficient operation• Presented industry applications of cloud computing to help the company’s education and training for the… Show more • Delivered a market report on nutrition and fitness app in Europe to help identify and assess the target market & segment• Strategized the company for a structural change to support a new service line of Software as a Service (SaaS) while maintaining the current education service line• Developed a business flow for SaaS product development, preparing for efficient operation• Presented industry applications of cloud computing to help the company’s education and training for the partners Show less

Bloomington, Indiana Area

• Coordinated and oversaw consulting board programming and activities• Led the board for internal transformation to prepare for professional services in the future, including documentation of past cases, writing up business plan, identifying potential clients, etc.

Bloomington, Indiana Area

• Organized a roundtable for 27 corporate partners and 100+ students to help students network and prepare for career fair• Organized and led a trek to visit corporate offices in Cincinnati, Ohio with a group of 25 students, providing them an opportunity to talk to professionals and alumni, and gain first-hand knowledge of working in marketing industry• Planned out multiple events that involve corporate partners and professors to help members grow as marketers

Columbus, Ohio

• Initiated the research on California Consumer Privacy Law (CCPA) for the company’s compliance with the upcoming law• Cleaned up the data from a duplicate database, saving the firm over $1,000 a year• Managed all social media platforms of the firm, resulting in an 11% increase of online traffic across all platforms, including Facebook, Instagram, LinkedIn, and Twitter.• Initiated the setup of Google Tag Manager and the dashboards of Google Analytics for better web traffic… Show more • Initiated the research on California Consumer Privacy Law (CCPA) for the company’s compliance with the upcoming law• Cleaned up the data from a duplicate database, saving the firm over $1,000 a year• Managed all social media platforms of the firm, resulting in an 11% increase of online traffic across all platforms, including Facebook, Instagram, LinkedIn, and Twitter.• Initiated the setup of Google Tag Manager and the dashboards of Google Analytics for better web traffic analysis• Edited two issues of alumni newsletter to help manage relationship with alumni• Assisted in identifying new business opportunities for IT consulting service line with marketing research and networking Show less

Bloomington, Indiana Area

• Created a marketing strategy for a business fraternity on campus to improve its brand awareness and brand image, recommended unifying brand image across Instagram and Facebook, and changing the focus of its promotion channel• Collaborated with teammates to deliver a recommendation that resulted in a 60% increase of recruitment candidates, which is our client’s biggest spring recruitment ever

Tianjin City, China

• Coordinated and oversaw all executive board meetings of Tianjin University of Commerce Local Committee, as well as local committee programming, activities, and functions• Implemented a new management system and marketing strategy, achieving 100% performance growth• Engaged with over 200 students and sent 30 of them to do overseas volunteerism and internship

Beijing City, China

• Developed the business process of virtual customer engagement, used Salesforce to track and follow up with each customer’s journey, delivering professional CRM service• Led a cooperative project with Zhaopin.com that attracted over 4,000 customers to expand brand awareness and sales volume of AIESEC in Mainland of China• Recruited and managed a team of 4 interns for the cooperative project with Zhaopin.com• Consulted with over 500 customers about AIESEC and its services… Show more • Developed the business process of virtual customer engagement, used Salesforce to track and follow up with each customer’s journey, delivering professional CRM service• Led a cooperative project with Zhaopin.com that attracted over 4,000 customers to expand brand awareness and sales volume of AIESEC in Mainland of China• Recruited and managed a team of 4 interns for the cooperative project with Zhaopin.com• Consulted with over 500 customers about AIESEC and its services, increasing customer satisfaction Show less

Master Of Science - Ms, Information Systems

Activities and Societies: - MSIS Association Corporate Outreach Committee Concentration in Business Intelligence Analytics and Cybersecurity

Bachelor'S Degree, Marketing; Technology Management

Activities and Societies: • American Marketing Association, IU chapter • 1Kelley Consulting • Mortar Board Honor Society • Fred & Della.