• Working independently with the guidance of a line manager, rapidly develop, and personally implement, substantial marketing strategies and campaigns to promote the full portfolio of courses to meet University and faculty objectives, focusing on digital media including PPC (Pay Per Click), display advertising and social channels• Planning and executing creative campaigns online.• Develop a strategic approach to online campaigns for University-wide advertising and brand development.• Manage, motivate and develop the Digital Marketing Officer • Work to develop a uniform and consistent digital brand. • Produce high-quality digital campaigns with very high standards of accuracy and creativity.• Create, implement, manage and evaluate PPC campaigns including re-marketing strategies.• Design, implement and manage display advertising campaigns across various websites.• Responsible for all paid social advertising across the universities social media channels, ensuring these give maximum possible reach and ROI.• Procure digital agency services to achieve campaign objectives, ensuring best value and managing performance.• Drive research into online developments to identify new ways to communicate with target audiences and work with the Digital Marketing Officer to deliver and monitor new activity.• Introduced effective mechanisms to track and report on campaign delivery and success, evaluating activity and adapting campaigns based on findings, and reporting regularly on results including campaign reach, conversion and ROI• Support the development of staff internally in terms of marketing knowledge and awareness communicating with the wider team including Student Recruitment and the Centre for International Education. • Responsible for social media campaigns that were nominated for national awards. • Implemented and managed social media campaigns that contributed to, and celebrated, the university being awarded THE University of The Year 2014

• Develop and deliver effective marketing communications strategies for the University supporting the overall marketing communications plan.• Deploy resources effectively within an agreed budget envelope, based on prioritised market opportunities.• Report on progress against objectives, including attending regular progress and review meetings with colleagues.• Ensure all university programmes are promoted to all relevant markets, with timely distribution of proactive publicity and comprehensive, approved follow-up information available throughout the year.• Ensure all recruitment events and initiatives are promoted effectively.• Advise on the effective promotion of conferences, lectures and other events, ensuring that event organisers have a clear understanding of available services, budget requirements, timescales and promotional techniques.• Coordinate information provision for the online and printed prospectuses and course leaflets, resolving queries and confirming details as necessary• Produce a range of publicity materials including arranging photography, copywriting, design, production and distribution liaising with Corporate Marketing colleagues, agencies and freelancers as appropriate.• Research the effectiveness of communications and use results to inform plans.• Develop, maintain and analyse online advertising/marketing/SEO plans for the University.• Develop and enhance the University’s online presence through campaigns and social media, working without precedent to create and implement methods to promote messages and provision to multi-levelled, dynamic audiences • Manage and develop all of the Universities social media channels, including Twitter, Facebook, Tumblr, and YouTube.• Produce high quality promotional materials with very high standards of accuracy and creativity, for example, HTML emails and web buttons.• Procure advertising agency services to achieve campaign objectives, ensuring best value and managing performance

• Responsible for the promotion, management and administration of a wide range of events• Responsible for the organisation of the company’s annual general meeting and associated networking event, attended by over 200 delegates• Responsible for the production and distribution of marketing materials for all training courses• Providing administrative support to all members of the Learning and Skills team• Liasing and forming relationships with conference venue personnel• Responsible for creating, maintaining and amending databases

• Responsible for the administration of a wide range of conferences.• Responsible for the design of conference documents such as programmes and delegate lists• Provide administrative support to a number of account managers• Excellent IT skills with experience of Microsoft Access, Excel, Outlook and Word• Dealing with delegate queries by telephone, e-mail and fax• Responsible for creating, maintaining and amending databases • Preparing reports and charts for account managers and clients• Liaising and forming relationships with conference venue personnel.