Owen Garscadden Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

To gain a stronger understanding of front-line media production, I had an opportunity to partner with a talented director, and former colleague, to form a start up creative content agency, comprised of a collective of freelance DOPs, camera operators, editors, producers and crew members. Working direct with clients, we helped develop strategic direction and communication for clients which include YMCA GTA, Aurora Importing, Mars, The Green Organic Dutchman and Cosentino.

Toronto, Canada Area

Developing a new hybrid creative agency/production studio model, our structure allowed all staff to be involved in the strategic, creative and production aspects of the business, giving us the ability to tap into all perspectives and create a shared sense of understanding and purpose.A few of our clients included Moosehead Breweries, Sonnet Insurance, Bell Media, ecobee, Grand Marnier, Hydro One and The Duke of Edinburgh Award Canada.

Launched a functional training facility/brand in Leslieville. From initial conception & development, we brought the new company to market in just over a year, reaching peak membership shortly after opening our doors.

Toronto, Canada Area

Leading Grip's in-house Social Media and Digital Content Production department and as a member the Consumer Intelligence Team, we developed the digital strategies for a diverse group of clients.My focus was to help build a new approach for how social was integrated into the wider agency. By implementing new internal processes/approaches, the team was positioned to play leading roles in both new and organic business development, allowing our department to grow from 4 social content strategists to 12, while increasing revenue by 7x. A large part of my role involved strengthening the integration of the social team within the broader agency, developing educational POVs for internal teams and helping to cement client relationships by leading seminars and working sessions.Job Responsibilities:• Management of the Strategic and Content teams within Grip's Social Department including direction, staffing and financials• Developing communications strategy and content plans• Consumer Discovery Research (ethnographies & social listening reports)• Articulate and present concepts, strategies and plans to internal and external teams• Media planning / media buying• AnalyticsClients I worked with:• AB InBev / Labatt (Stella Artois - Global, USA, Canada, Kokanee)• Allergan (Botox, Juvederm)• Bacardi• Bell Media (CraveTV, Discovery Channel, MTV)• Dare Foods (Boulangerie Grissol, Breton, Bear Paws) • Diageo (Ciroc, Grand Marnier, Johnnie Walker, Kettle One)• Grocery Gateway• Expedia• Honda / Acura• Johnson & Johnson (Clean & Clear, Listerine, Neutrogena) • Lindt• McCain Foods• Oshawa Centre• RBC, RBC Insurance,• Sunnybrook Foundation• Toronto Humane Society• Yum! Brands (KFC, Pizza Hut, Taco Bell)

Overseeing the day-to-day management of our in-house Social Media Team, I additionally provide strategic guidance to a diverse group of clients, helping those brands to better understand their audiences and to ultimately define their digital presences.Companies/Brands I work with:AB InBev (Stella Artois - Global, USA, Canada), Bacardi, Bell Media (Discovery Channel, MTV), Dare Foods (Boulangerie Grissol, Breton, Bear Paws), Expedia , Honda/Acura, Johnson & Johnson (Clean & Clear, Listerine, Neutrogena), Sunnybrook Foundation, Yum! Brands (KFC, Pizza Hut, Taco Bell)

Responsible for planning and executing social media campaigns for a variety of businesses, brands and organizations.While my main focus is on digital strategy/planning, I specialize in monitoring and measuring the results of marketing campaigns and conveying that information to clients in a meaningful, comprehensive, yet easily digestible way.Whether for campaign wrap reports or frontline analyses, mapping social media environments and developing engagement strategies made up a good portion of my day.Pitching new business is where one of my true passions rests. As a front and centre member of the new business team, I had the opportunity to help develop and deliver a dozen pitches in the past 2 years.Companies/Brands I have worked with:Bacardi (Grey Goose, Drambuie, Bombay Sapphire), BMO, Cadbury/Kraft (Caramilk, Mr. Big, Dairy Milk, Maynards, Dentyne, Halls, Stride), Coca-Cola (Coke Zero, Diet Coke, NOS, Powerade), General Mills, GlaxoSmithKlien, Harley-Davidson Canada, IKEA, Maple Leaf Foods, the NHL, PC Financial, Procter & Gamble (Iams, Pampers), Samsung Canada, Summerhill Impact, and Telus.

Graduate Diploma, Management

Public Relations

Took a single public relations class [Social Media] to finish my requirements for my Graduate Diploma from McGill.

Ba, Political Science