Owen Harris Email and Phone Number

I lead the development and execution of comprehensive marketing strategies to elevate the firm’s brand, drive business growth, and enhance client engagement. My role involves overseeing digital marketing efforts, content creation, and public relations, while ensuring consistent brand messaging across all channels. I collaborate closely with leadership to identify market opportunities, manage proposals, and build strong relationships with clients and industry influencers. I also guide the marketing team, track performance metrics, and optimize campaigns to maximize ROI and ensure the firm's continued success in a competitive industry.

• Responsible for all day-to-day activities of the company.• Full P&L responsibility. Led $1.5M fundraising effort for initial raise.• Manage product and firmware development from inception to overseas production for launch. This effort to move production overseas resulted in a 40% cost reduction.• Develop all marketing including packaging, point of purchase, web, and social media. Organically grew our Facebook, Instagram and Web Users by over 500% against PY.• Manage outside vendors to develop administration portal to support customer service/installation team, as well as develop WaveLink Secure app for Apple and Android platforms.• Responsible for securing and vetting all outside vendors as well as negotiation and procurement of all materials.

• Responsible for managing all day-to-day activities with Marketing Department• Full P&L responsibility for the Department• Collaboration with cross-functional teams to implement Marketing Strategy

• Partner with CMO to develop an annual strategic marketing plan.• Analyze category and product marketing plans to align with brand strategy.• Manage the approval of all marketing campaigns and Royal Cup literature, partnering with legal to ensure messaging meets the brand and regulatory guidelines.• Partner with the Insights Director to monitor product distribution data and conduct market research among consumers. • Partner with Category Managers & NA/FS/Commercial to identify market applications & sales estimates against brand growth opportunities. • Translate brand strategies into brand positioning and go-to market strategies. • Oversee advertising and marketing activities to ensure the brand standards are met across all products and services.• Develop and maintain Brand Standards in partnership with the creative services team.• Partner with Insights Director to research consumer markets and competitor activities to identify issues and opportunities. • Develop and manage the naming, identity and packaging for new and existing products and services.• Conduct employee education program & share materials to share brand positioning and identity guidelines across the organization. • Establish KPIs and manage measurement against these including acquisition, conversion rates, customer satisfaction and retention rates.• Partner with Creative Services Director to establish & manage the asset management library (platform for sales team to access materials).• Strengthen relationships with agency partners to ensure collaborative planning & integrated communication plans. • Manage Brand Marketing staff performance, training and development.• Oversee and manage budget areas of responsibility.

Responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance. Basically, improving or adding technology to improve business process and increase revenue.

Managed an emerging direct ship distribution channel which grew from $700K to $25M in annual revenue during my tenure. Developed and managed a customer service department and 2,000 SKU warehouse. Responsible for project management of development of Company web site for marketing and e-commerce use.

Worked in conjunction with the internal Print Shop to develop a program to reduce the number of individual forms being printed to create standardization throughout the Company. This project increased conformity across the Company while lowering costs.

Expanded an existing Bond Department from operations in Alabama into multiple new markets leading to an increase in Revenue of 500%+ over a ten year Period. Assisted in several new start-up businesses which focused on adding value to the Company's existing customer base including a dealer registration project and marketing initiatives to develop new Revenue streams.