Director at Red Ventures with experience in managing and optimizing large medias budgets ($50M/year) across digital channels – from Paid Search, Paid Social, Programmatic to CTV.My focus lies in unlocking media's real value to a company's bottom line through creative media buying and alternative measurement solutions, including Match Market Testing and Media Mix Modeling.Expert in data architecture, I understand the importance of in seamlessly accessing and digesting full-funnel data signals. I believe in the power of data to drive strategic decisions and enhance performance across all channels.Beyond the numbers, I have a deep-seated passion for leading and supporting my teammates' individual growth. I find immense satisfaction in fostering an environment where everyone can thrive and contribute their best.