• Creating an Eco System via SaaS development, based around Artist/Label to Licensing to Brand/Creative.. including CMS, Social Analytics, AI/Machine Learning & Project based tools.• Execute on the current business model, negotiate partnership contracts with lawyers/managers & projecting a vision for future company growth.• Helping artists & industry leaders within record labels, management, publishing, sync to increase their revenues, growth and efficiency with digital innovation whist overseeing all music licensing & A&R for the company.• Heading the music team operations to set targets, achieve goals, help with staff growth & working with the tech team on innovation.

Silent Director since 2012

Toolroom Records• Negotiated & Signed to Exclusive Singles deals, an array of artists such as Coldplay, Florence & The Machine, David Guetta, Tiesto & Hardwell.• Exceeded licensing targets every 6 months for the 9 years in the role.• Signed & negotiated all contracts/licensing and developed deals with major labels/3rd party licensor's, artists and management.• Recruited, trained & oversaw new employees as the company grew from 3 to 22 person team whilst maintaining a high goal driven environment.Toolroom Publishing• Signed/negotiated/cleared publishing on numerous titles such as Black Eyed Peas "Rock That Body", Yazoo (Yaz in USA) "Midnight", Queen "I Want It All" & 2Pac feat Dr Dre "California Love".• Restructured and brokered new agreements with 3rd party companies for music publishing, neighboring rights & direct sales distribution.• Sourced, negotiated and finalized Sub publishing deals.

• Music contracts and licensing with a marketing overview on "After The Raves" for Red Bull TV.• Overseeing operations across all lines of business to build awareness for campaigns through video, radio, print and production, with a high regard to detail & final execution.• Representing Producer "Jerry 'Wonda' Duplessis" (Fugees) and DJ/Host "Tommie Sunshine"- all aspects of A&R and general management.• Strategic campaigns with budget management, brand alignment & sponsorship to target demographic via analytics.• Created new business relationships with relevant digital sites, agencies and platforms, building and maintaining relationships to further artists & labels brand & development.

• Streamlined record label and artist management lines of business, implementing new budgets for accounting, reporting & staffing, through to sales, marketing, A&R and advertising.• Produced campaigns with deadmau5, TJR & Chris Lake.• Oversaw handover of label and publishing from Three Six Zero / Roc Nation to independent status, setting up new DMS, Google partner accounts & new business goals.• Directed, managed and developed social media/marketing campaigns for label and artists by driving traffic, gaining fan-base & solidifying brand awareness.