Leading narratives and strategies for all new brand and product launches across BuzzFeed UK, Canada, LATAM, and Oz.Formulating strategies for the launch of social shows from all international editions.Developing strategies for new A.I. initiatives, and creating compelling materials that help clients understand the complex and uncharted territory of artificial intelligence.Creating customer-facing materials, including GTM decks, media kits, product suites, research studies, editorial content slates, and more.Providing strategies and narratives for key commercial pitches including Disney, Sky, Amazon, Mars, and others, across multiple consumer verticals.

As Strategic Planning Lead, I utilize BuzzFeed’s vast data and insights to provide the unique voice of the audience in creative development. I translate client assignments into clear, motivating creative briefs for our creative team as well as design strategic frameworks for RFPs and presentations. I work closely with Creative Directors to develop well-considered plans that clearly deliver against our clients’ asks. I am a thought leader in this space and can help BuzzFeed unlock the power of its unparalleled audience understanding to develop an original approach to strategic planning and creative development for brands. I craft compelling consumer narratives around how our ideas connect to their brand challenges, and I this across a particular category of clients.My responsibilities in this role include:Developing clear, inspiring briefs that stimulate creative development and permit strong partnership with the content team, bringing strategic focus to the work.Ensuring higher quality, more consistent creative work that is both entertaining and memorable (performs well as content), and relevant to the consumer (performs well as advertising).Liaising with client partnership and account management teams to ensure the work BuzzFeed creates is meaningfully connected to our customers broader plans so that everything works together in synergy.Working closely with our customers to create more strategic partnerships over time that unlock BuzzFeed’s value, helping shift BuzzFeed sales culture from farming to hunting.Working with the Research & Insights Team to distil BuzzFeed’s vast audience knowledge into clear actionable consumer insights for our clients’ brands.Writing the pitch narrative and presentation. Partnering with product & monetization, distribution and ad ops, research & insights, communications to pull pieces together to create compelling proposals that deliver against customers objectives.

My role within the company included:Leading the creation of proposals for incoming RFPs by forming media plans to meet advertiser and category objectives, and serving as the client’s primary point of contact for the execution of programs.Partnering with Brand Strategy in client meetings in selling through BuzzFeed solutions and strategy, and collaborating and brainstorming with business teams in the creation of proactive and strategic proposals.Establishing relationships with agency and advertiser partners in the UK market.Ensuring all approvals are acquired from relevant departments prior to sending out a proposal and that media plans include accurate pricing and available inventory; adhering to defined business processes to ensure optimal program performance.Entering and managing IOs within third party and internal sales operations systems.Working closely with BuzzFeed Creative to manage and launch custom BuzzFeed creative and custom ad products, and monitoring and optimising program performance and delivery by working with distribution and other cross-functional teams.Effectively communicating BuzzFeed products and offerings as they relate to client goals, and providing reporting and associated analyses specific to BuzzFeed KPIs and unique client goals.

My role within the company included:Leading the creation of proposals for incoming RFPs by forming media plans to meet advertiser and category objectives, and serving as the client’s primary point of contact for the execution of programs.Partnering with Brand Strategy in client meetings in selling through BuzzFeed solutions and strategy, and collaborating and brainstorming with business teams in the creation of proactive and strategic proposals.Establishing relationships with agency and advertiser partners in the UK market.Ensuring all approvals are acquired from relevant departments prior to sending out a proposal and that media plans include accurate pricing and available inventory; adhering to defined business processes to ensure optimal program performance.Entering and managing IOs within third party and internal sales operations systems.Working closely with BuzzFeed Creative to manage and launch custom BuzzFeed creative and custom ad products, and monitoring and optimising program performance and delivery by working with distribution and other cross-functional teams.Effectively communicating BuzzFeed products and offerings as they relate to client goals, and providing reporting and associated analyses specific to BuzzFeed KPIs and unique client goals.

LADbible Group provides the most viral and original content from across the social web, and shares it with the largest community of 18 to 34 year olds in the UK. My role within the company included:Managing the after-sales process, from the point of sign off to campaign completion.Recommending best practices to agencies and clients, developing and delivering effective campaigns and liaising with the editorial team on creative, brand led ideas.Executing, optimising and analysing our campaigns using internal tools and dashboards, and resolving any issues in a timely and productive manner; identifying and implementing process improvements.A consultative approach to agencies and clients, with responsibilities including compiling PCAs and Quarterly Reviews.Working collaboratively with the sales team to support the brand sell, and liaising with the editorial team to guarantee seamless delivery of integrated solutions. Working closely with the operations team to ensure the effectiveness and full delivery of all campaigns, and the accurate reporting of integrated campaigns and performance.

In Spongecell's UK office, I was the go-to account manager from prospect to campaign close, with responsibilities including:Working closely with sales associates and sellers during post proposal phase to gather all relevant information necessary for pre-launch, including sending and signing IO's.Participating and providing relevant information to internal stakeholders when appropriate for pre-launch process. This included kick off meetings, calls, and post call action items.Managing internal and external meetings, approvals, and traffic coordination to keep campaign on schedule.Assisting internal stakeholders as needed, with creative optimisation and other mid campaign issues. This required ongoing communication with sales team and clients throughout active campaigns, collaborating with AdOps to gather campaign summary reports, managing post campaign logistics, supporting the sales team with basic core management during prospect and pitch process, updating and maintaining client data, and supporting marketing with building & organising collateral.

As Digital Partnerships Account Manager I was responsible for all third party digital partnerships, emerging platforms and commercial opportunities, and performance campaigns.This included the discovery and implementation of new, non-traditional revenue streams as well as managing the commercial opportunities of existing digital platforms such as mobile and InStream (including the management of the commercial social strategy). I also managed trading metrics such as Real Time Bidding, and the development of audience data.I oversaw all third party relationships and their monthly revenue, and optimised and managed the inventory of both these and AbsoluteRadio.co.uk's direct sale campaigns. This also involved updating the wider sales team on current partnerships and any new digital opportunities. This included enhancing on-air Sponsorship and Promotions campaigns through new digital innovations.

As Digital Sales Executive it was my job to create, explore and deliver digital revenues for Absolute Radio. This involved the constant pitching for new business to both agencies and clients.Working for a national radio station allowed me to sell strategically and creatively across all Absolute Radio opportunities (including sponsorship & promotions), and internally allowed me to build strong relationships with the Sales Heads, the agency team, and sponsorship and promotions teams to ensure that they were always aware of any new opportunities and leads.I also worked closely with our digital interactive team in the creation, monetization and delivery of new campaigns/revenue streams. Our internal ad-serving system allowed me to ensure efficiency and delivery of all clients campaigns.

My role as a Sales Planner was primarily as a support for the Account Managers across the Absolute Radio portfolio. I was responsible for all planning within any agency sales patch as well as helping to develop revenue and work on increasing our share of business with current clients.This involved planning airtime radio schedules, building sales and relationships was specific agency contacts, and liaising with our scheduling team when airtime bookings were made to ensure booking to transmission was seamless.

The J-1 Cultural Exchange Program provided me with the opportunity to spend my summer break working at the Walt Disney World Resort experiencing the Disney magic. I had the opportunity to interact with guests from the United States and all over the world, learn business philosophies and make lifelong friends. I was also given the opportunity to network with Disney leaders and participate in special Cast Member activities while gaining real-world experience with one of the most admired entertainment companies in the world.My responsibilities included working in the Magic Kingdom theme park on the 'Jungle Cruise' ride. This involved loading and unloading guests from the attraction, operating sophisticated ride systems, memorising and delivering lengthy narrations to large groups, monitoring guest flow and providing a safe guest experience, assisting with audience control, and developing a strong knowledge of the Magic Kingdom resort and the Disney brand as a whole.