Owen Sakovics Email & Phone Number

Bordentown, Nj

Authored and executed global social marketing strategy around relaunch of Prince Tennis brand using social media platforms including Facebook, Twitter, and YouTubeLeveraged analytics to optimize content; increasing followers by 348%, engagement by 1,200%, reach by 1,400% with minimal financial investmentDeveloped 7 language WordPress website; wrote, edited, published contentTraveled in USA and Europe training employees from 40+ international offices in social media best practices

Launched social media promotion business, promoting 30+ international and regional artists and businessesManaged all aspects of business: identified prospective clients, developed proposals, delivered services, and managed invoicingTailored marketing to unique functionalities and best practices of social media platforms including: Facebook, Twitter, WordPress, FourSquare, Gowalla, Flickr, QR CodesDeveloped marketing communications to targeted demographics, increasing clients’ social media following by over 350,000 contactsWrote artist biographies and edited existing marketing material; developed communications in alignment with clients’ existing brand guidelines

Assessed clients’ business needs and managed expectations during preliminary consultationDeveloped website direction, architecture, and relevant keyword phrasesWrote Search Engine Optimized copy for 5-20 page websites Edited existing website copy to increase SEO performance and customer satisfactionReceived 93% rating on most recent company performance review in August 2010

Excelled at position and cross-trained in all additional department procedures: Data Verification, Routing, Query Analysis, and Quality Control Increased office production 300% by developing system of automation processesWrote training documentation, trained staff, and supervised deployment of new automation processes Earned score of 2.22 out of proficiency target of 2 on annual performance review in December 2009

Designed and implemented online and grassroots marketing campaigns, raising international awareness and resulting in 3 consecutive sold out concerts by first independent artist to headline 20,000 seat arenaWrote all artist communications to fan-base and general public in alignment with artists’ existing brand guidelines, collaborating with artist management dailyManaged Field Representative Program; organized and motivated over 1,400 volunteers

Developed social media promotional campaign for “last DISPATCH” documentary film which earned second highest gross-per-screening of any film nationwide during weekend of premiere

Bachelor Of Arts, English Literary Studies

Education record