I thought nothing could beat a career anchoring BBC World News or CNN. I was wrong. At ING I'm communicating differently. The bank wanted its research and analysis to have more impact with clients, the media and the general public which is so important in the highly-regulated MiFID world. My journalistic expertise is now being shared with our economists so their research is sharper; it gets to the point faster. And we're doing it by using social media, infographics and video in a way we weren't before.I launched and run www.ing.com/THINK which gives all our open-access analysis a journalistic style. Winning one of ING's Global Empowerment Awards in 2018 made my team's efforts all the more worthwhile. Look at our Twitter account @ING_Economics and you’ll see that we try to be as ‘unbanky’ as we can when getting complex messages across. I devised a full media plan for the department which is paying huge dividends as far as press engagement's concerned. We've contracted numerous aggregators to extend our reach. And when you're instigating this sort of change you've got to be able to bring people with you, so as part of those efforts a global training programme in the 'new' way of working was rolled out and is ongoing. I owe a lot to Saxo Bank in Copenhagen where I was hired to launch an online TV channel for traders once I'd decided to leave the anchor's chair. Setting something up from scratch and managing a whole new team is always a fantastic challenge, doing it in a foreign country doubly so; it was the making of me.The great thing about TV news is that every day is different. I still dream about it. But I've gone from talking about change to making it happen in a new, exciting environment. Few things can beat that.
Listed skills include News Writing, Current Affairs, Broadcast Journalism, Television, and 11 others.