Obed Willhem Email & Phone Number

Singapore

Born post-Apple Dev Academy, I contributed @ Focalé as the Product Designer and Creative Director. Developed interface interactions on production.

Collaborated with a Creative PM, UX lead and Business Owner to enhance the UX of an A.I Assistant inside Telco Enterprise website. My role focused on redesigning the interaction flow & ideate on A.I Assistant capability improvement. Successfully boosted overall user satisfaction.

San Francisco Bay Area

5th season of n&w

→ Led the user experience design process for iOS platforms→ Collaborated with engineers on UI slicing to ensure visual functionality→ Designed and conducted usability & A/B tests to improve user engagement and satisfaction→ Maintained the UX using intuitive gestures & consistent design choices, resulting a 250+ downloads in just under 2 weeks→ Led the.

→ Leveraging Value Proportional infrastructure to optimize project outcome→ Efficiently coordinating cross-functional teams to deliver projects on time and within scope→ Led the user research and user experience design process→ Designed illustrations that increase user engagement by 25%→ Implemented a consistent design system to increase development speed

→ Led the user experience design process for iOS platforms→ Implementing 3D Scenes using Apple's SceneKit framework→ Crafted visuals that implements a consistent design system and interactiveness, resulted in a 60% increase in user engagement→ Collaborated closely with engineers on UI slicing

Jakarta Selatan, Jakarta Raya, Indonesia

→ Led the design of new mobile application from wireframing to launch→ Collaborated with developers to ensure design specifications were met→ Crafted visuals for marketing purposes that implements a consistent design system, resulted an increase in user reach & retention rate→ Collaborated with content strategist ensuring graphics communicates brand.

Jakarta Selatan, Jakarta, Indonesia

→ Created interactive prototypes and conducted usability testing to validate design decisions→ Led the redesign of a mobile apps resulting in a 20% reduction in errors→ Crafted visuals for marketing purposes that implements a consistent design system, resulted an increase in user reach & retention rate

Batam, Riau Islands, Indonesia

Responsible to maintain a cohesive look of the company's projects. Promoted from junior to director at 2019. Hands-on with the entire company projects creative process, leading a team of dozens.→ Produced visually compelling designs across print, digital, and multimedia platforms, exceeding client expectations and industry standards using Adobe.

Certificate Of Completion

Activities and Societies: Coding Club, Swift Animation Club, UI UX Club, Parallel & WWDC Challenge attendee

Bachelor Of Engineering - Be, Computer And Information Sciences, General, 3.9