Coordinate all the creative team and in charge of the new Collections of the brandCoordinate the expansion in range of products for the brand and Conceptualize and establish brand Identity, vision, and strategyConceived and launched a ground-breaking brand focused on the high end safari-wear and fashion market with a focus on innovation, performance, slow fashion, advanced manufacturing, and material technology.Responsible for the re-branding, relaunch, and design of the Penny Winter collection after acquisition by Niko Kenya. An integral part of the team charged with repositioning the brand in the contemporary market and updating the aesthetic while remaining true to the founding principles and social mission of the company.Overall responsibility for the Creative Direction and Design of Theory Safari wear and Jewellery. Updated and upgraded the product assortment while bringing a fresh fashion perspective to the brand. Responsible for all classifications including; Safari wear, woolen scarfs, Tailored Clothing and Dress Furnishings, custom and bespoke services and Jewelry

• Monitored emails and phone calls • Prepared communication materials• Organized travel and time itineraries• Planned and organized meetings• Took notes and prepared minutes

• Developed digital marketing strategies based on client categories • Provided digital campaign performance reports and analysis • Undertook operational management activities• Ensured that stocks were updated• Staff scheduling and management

• Lead generation • Developed marketing tools and strategies to promote Delmonte's new range of juices to the different categories of outlets• Gave sales presentations and negotiated contracts with prospective clients• Helped determine quotation pricing schedules for promotions campaigns • Prepared weekly and monthly sales reports• Consistently exceeded the set sales target

• Undertook community education campaigns for improved sanitation during cholera outbreak in Migori• Supported food and material distribution during flood relief campaigns • Registered life member of Red Cross Society• Red Cross Action Team (RCAT) team member• Received training in disaster relief and management