Odunayo Balogun Email and Phone Number
All-round digital marketing strategist with over ten years of experience in both agency & client-side. My portfolio has spanned both consumer-focused & B2B products, with me leading growth marketing and product marketing teams.My strength is that I doubled as a marketing generalist with the knowledge and depth of a specialist. From training to practice, I have had the unique opportunity to work, develop significant expertise in and get results from- Organic marketing tactics (Content Marketing, SEO), - Performance marketing,- Product & lifecycle marketing, - Product management & Lead generation. My portfolio also spans multiple verticals (Hospitality, Investment Management, Startup Education, Fintech & Digital Identity) in Africa, North America, United Kingdom and Europe. I have handled several 4 to 7-figure monthly marketing budgets and directly managed large scale teams.Beyond my marketing career, I am building a marketing agency that focuses on delivering measurable growth for businesses. You would find me interesting once we chat.
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Marketing, Partnership And Product LeadWokpaLagos, Nigeria -
Marketing, Partnership & Product LeadWokpa Jan 2024 - PresentLagos State, Nigeria -
Director Of Performance MarketingBrandbuida Feb 2023 - PresentLagos State, Nigeria -
Digital Marketing ManagerTreepnet Jun 2019 - Mar 2023Lagos, Nigeria• Streamlined social media operations for clients, resulting in a 30% increase in conversions and a 20% boost in brand awareness through targeted audience segmentation and data-driven campaign optimization.• Implemented targeted Google Ads campaigns, reducing the cost per click by 15% while increasing conversion rates.• Enhanced local SEO strategies, leading to a 30% increase in website visits from the local community.• Crafted the digital marketing strategy, leading to a 40% increase in online leads within the first quarter for a Skinfood brand in Nigeria.• Collaborated with cross-functional teams to launch successful influencer marketing campaigns, resulting in a 60% increase in brand awareness for a Web3 brand in Africa.• Utilize various SEO and digital marketing tools to track and measure the success of outreach efforts for several brands.
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Social Media Marketing SpecialistSittercity Apr 2017 - Oct 2019Chicago, Illinois, United States
Odunayo Balogun Education Details
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Lagos State PolytechnicComputer Science
Frequently Asked Questions about Odunayo Balogun
What company does Odunayo Balogun work for?
Odunayo Balogun works for Wokpa
What is Odunayo Balogun's role at the current company?
Odunayo Balogun's current role is Marketing, Partnership and Product Lead.
What schools did Odunayo Balogun attend?
Odunayo Balogun attended Lagos State Polytechnic.
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Odunayo Balogun
Cybersecurity Specialist | Comptia Security+ Certified | It Support & Cybersecurity Enthusiast | Protecting Digital Spaces | It & Network Security | Isc2 CcLagos -
Odunayo Balogun
Digital Transformation Specialist: Equipping Professionals With The Tools To Thrive In The Digital AgeLagos
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