Odunayo Balogun

Odunayo Balogun Email and Phone Number

Marketing, Partnership and Product Lead @ Wokpa
Lagos, Nigeria
Odunayo Balogun's Location
Lagos State, Nigeria, Nigeria
About Odunayo Balogun

All-round digital marketing strategist with over ten years of experience in both agency & client-side. My portfolio has spanned both consumer-focused & B2B products, with me leading growth marketing and product marketing teams.My strength is that I doubled as a marketing generalist with the knowledge and depth of a specialist. From training to practice, I have had the unique opportunity to work, develop significant expertise in and get results from- Organic marketing tactics (Content Marketing, SEO), - Performance marketing,- Product & lifecycle marketing, - Product management & Lead generation. My portfolio also spans multiple verticals (Hospitality, Investment Management, Startup Education, Fintech & Digital Identity) in Africa, North America, United Kingdom and Europe. I have handled several 4 to 7-figure monthly marketing budgets and directly managed large scale teams.Beyond my marketing career, I am building a marketing agency that focuses on delivering measurable growth for businesses. You would find me interesting once we chat.

Odunayo Balogun's Current Company Details
Wokpa

Wokpa

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Marketing, Partnership and Product Lead
Lagos, Nigeria
Odunayo Balogun Work Experience Details
  • Wokpa
    Marketing, Partnership And Product Lead
    Wokpa
    Lagos, Nigeria
  • Wokpa
    Marketing, Partnership & Product Lead
    Wokpa Jan 2024 - Present
    Lagos State, Nigeria
  • Brandbuida
    Director Of Performance Marketing
    Brandbuida Feb 2023 - Present
    Lagos State, Nigeria
  • Treepnet
    Digital Marketing Manager
    Treepnet Jun 2019 - Mar 2023
    Lagos, Nigeria
    • Streamlined social media operations for clients, resulting in a 30% increase in conversions and a 20% boost in brand awareness through targeted audience segmentation and data-driven campaign optimization.• Implemented targeted Google Ads campaigns, reducing the cost per click by 15% while increasing conversion rates.• Enhanced local SEO strategies, leading to a 30% increase in website visits from the local community.• Crafted the digital marketing strategy, leading to a 40% increase in online leads within the first quarter for a Skinfood brand in Nigeria.• Collaborated with cross-functional teams to launch successful influencer marketing campaigns, resulting in a 60% increase in brand awareness for a Web3 brand in Africa.• Utilize various SEO and digital marketing tools to track and measure the success of outreach efforts for several brands.
  • Sittercity
    Social Media Marketing Specialist
    Sittercity Apr 2017 - Oct 2019
    Chicago, Illinois, United States

Odunayo Balogun Education Details

  • Lagos State Polytechnic
    Lagos State Polytechnic
    Computer Science

Frequently Asked Questions about Odunayo Balogun

What company does Odunayo Balogun work for?

Odunayo Balogun works for Wokpa

What is Odunayo Balogun's role at the current company?

Odunayo Balogun's current role is Marketing, Partnership and Product Lead.

What schools did Odunayo Balogun attend?

Odunayo Balogun attended Lagos State Polytechnic.

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