Digital Education Manager - Faglig Leder, Digital Opplæring
Oslo Area, Norway
For the past few years, my responsibility has been to figure out how FINN.no, through digital training, can help our B2B customers and our sales representatives be successful in reaching their goals. I have strategies and executed a number of initiatives to educate and empower our customers and our sales force.* Schibsted annonseskole: Video courses empowering customers through knowledge, best practice, and certifications on the usage of FINN and Schibsteds ad products - more than doubling annual customer training registrations.* FINN B2B YouTube channel: 90+ videos of best practices, how-to videos, and B2B product promo videos. Making resources accessible through the customer journey and for Marketing automation. We analyze watch data to understand how content is consumed and to optimize future content creation.https://www.youtube.com/c/FINNnoforbedrifter* CRM-LMS integrations: Project management of two highly complex data integration projects between learning platforms and CRM, with 25+ participants from 5 different organizations – delivered on time and budget. These integrations enable us to track our customers' learning journey, helping them to achieve their goals and boost sales through data-driven marketing automation.* Video production: How-to’s and promotional movies: Just started out the production of B2B promotional movies and product how-to videos. Working closely with sales to identify upsell potential and the customer center to reduce potential customer friction. The goal for 2022 is 20+ new movies. * Simulation Learning: Experimenting with digital gamified simulation learning to maximize learning experience and outcome. Data integrations will help us to determine the correlation between customer learning and spending.