• Developing product strategy and roadmap based on user needs and strategic priorities• Building, managing and prioritizing the product backlog to drive rapid change• Understanding user personas, identifying unsolved customer and business need, and translating those needs into backlog items and technical requirements• Monitoring, analyzing and interpreting key product metrics/data to drive data-based decision making• Implementing A/B tests, increasing retention rate, and boosting customer lifetime value• Designing e2e digital processes for customer touchpoints

• Responsible for driving managing product and portfolio strategies and business processes of all insurance products offered by different stakeholders• Developed sales campaigns, targeted marketing activities using digital, mobile and traditional channels in order to reach sales growth and offer unique value propositions • Followed each product category sales and performance to keep track of sales teams and channels for to improve efficiency and decision making process for high-level executives• Launched and designed new product launches, B2B - B2C campaigns and their yearly marketing and communication plans• Managed jobs to be done from agreed insurance providers and prioritize tasks for in company business stakeholders to reach maximum feasibility capacity • Reported all sales activities on a day to day basis to sales teams and distribution channels to keep steady on targets and realizations

• Responsible for driving customer segment strategy/value proposition and translates strategy into products, channels, service delivery targets• Developed segment based strategies to achieve profitable growth • Monitored implementation of defined strategies, leads the related parties to achieve customer targets• Lead Sales & Operations teams to implement and follow customer segment strategies • Conducted segment based marketing activities• Observed the field with the customer perspective to feed customer experience team with insight• Monitored market, consumer and competitor trends and actions by being active observer in the field and regular visits to agencies, repair shops, hospitals , and other service points to understand customer experience implementation and continuously develop customer strategies and feed the organization.

• Responsible for Chief Digital Officer office operations • Took part in launching single digital agenda• Analyzed global digital customer trends and insights, fed the team with actionable strategic decisions• Controlled the budget and financial operations of Group Digital Transformation