Product Manager with expertise in digital products expecially in fintech, digital wallets, e-commerce and AI, blending financial brokerage and business acumen with tech savvy. Proven track record in launching and scaling innovative products, including white-label solutions for top-tier companies like BAT, VISA Inc., and Coca Cola. Specialises in API integration, merchant onboarding, and developing robust platforms from the ground up. Known for effectively leading cross-functional teams across international markets, with a keen focus on delivering user-centric solutions that drive revenue growth and operational efficiency. Skilled in Agile methodologies, product lifecycle management, and excelling in high-stakes, regulatory environments.Core value proposition includes; identifying and initiating opportunities for new projects and building teams necessary to execute, supervising new product development in B2B and B2C segments, building mobile/web applications, subscription services, developing propositions, leading multi-million-pound engineering projects from concept to completion, being able to flex between back-end and front-end capabilities, working collaboratively with engineering, design and user research teams, managing trade-offs, implementing Lean and Agile Product development principles.Core Expertise- Product Development & Life Cycle Management- Vision & Strategy Definition- Qualitative and Quantitative Market Research- User Research, CX & UX, UI, Personas- Customer Journey & User Stories, Use Cases- Competitor Analysis, Customer Development- Product – Market Fit Validation, Product Hypotheses- Metrics/ KPIs definition to measure/define success- Positioning, Targeting and Segmentation- Pricing, Promotions and Proposition Development - Thought Leadership, Go to Market Planning (GTM)- Roadmap & Business Case Development- Stakeholder Management, Leadership- Business, Market, System, Product Requirements- Agile, Scrum, Kanban, Waterfall, Lean Development- MVP, A/B Testing, Design Thinking, Content Creation- P&L, Prioritization, Partner Development/Management- Deal Structuring and Commercials Negotiation- Prototyping, Wireframes, Mock-ups, Build Test Iterate- Data driven operating models, Data Analytics, AI Cloud, Data Architecture, SaaS- Mobile Applications (iOS, Android) - Web Apps- Front End and Back End Services, APIs