• Tracked and analyzed operating metrics, market trends and business results to reflect consumer insight on strategic decisions. Developed business strategies and commercial roadmap of the agile squad which generates over ₺400M revenue per year.• Led the squad in digital transformation of customer decision strategies, increased number of digital activations by 3 times and decreased total commissions costs by 15%. • Assessed customer journeys, identified areas for improvement by meeting customer representatives and partners, listening feedbacks and setting up A/B tests. Decreased number of after sales customer complaints by 50% with journey enhancements.• Defined, led and successfully launched Automated Control Group process as project leader, targeted at measuring effectiveness of current campaign and journeys.

• Led retention program of a 5 million customer base. Identified churn drivers by analyzing direct customer data, exit surveys, market trends, listening customer feedbacks and generated actionable insights. • Developed and executed action plans aimed at increasing loyalty and decreasing churn, managing allocated resources. Contributed to decreasing churn rates of Postpaid customers by 20% in a year. • Assessed impact of any proposed marketing or competitive activity on churn performance, calculated a business case and advised related parties accordingly, giving priority to commercial benefit.• Established Syrian customers' lifecycle framework. Designed and led Syrian Churn Reduction Program as project leader, which resulted in 15% decrease in churn rate of Syrian customers in a year.

• Worked with product team in managing product portfolio and prioritizing new product requests in coordination with all stakeholders.• Analyzed customer base with respect to usage, contract and revenue and suggested revenue increasing actions. Developed and led Contracted IoT project aimed at sustainable revenue. • Assisted management team in a project proposal valued at ₺200K revenue per year by analyzing customer usage behavior, predicting transmission trend for cost projections and calculating ROI on the business case.• Established and coordinated Cash Register Devices Collection Process. Managed to gather and cash in over 95% of idle inventory in retail channel.• Advised both new product requestor and developer teams simpler/easier ways by analysing request forms and current business tools• Developed and presented regular global and market benchmarking reports: Turkish & Overseas/VF Group Telco Market Analysis&Reviews, New Field Research.

Summer internship at Sales Department with PAF program, being part of the Sales Conversion project.

Summer internship at Turkish Technic, IT department. Part of installation of the new ERP program.

Production Internship at Turkish Airlines, Atatürk Airport