At Lendi Group I am responsible for driving the creative vision and execution of the company's brands across all channels. I am the custodian of the Aussie (Home Loans) & Lendi brands.I lead the in-house creative team, manage external agencies, and collaborate with cross-functional partners to deliver compelling and effective visual communications.Within my wheelhouse is brand & identity, design, copy craft, storytelling, innovation in AI, ideas at the speed of culture, socially… Show more At Lendi Group I am responsible for driving the creative vision and execution of the company's brands across all channels. I am the custodian of the Aussie (Home Loans) & Lendi brands.I lead the in-house creative team, manage external agencies, and collaborate with cross-functional partners to deliver compelling and effective visual communications.Within my wheelhouse is brand & identity, design, copy craft, storytelling, innovation in AI, ideas at the speed of culture, socially led thinking & collaboration. Show less

blood are creative problems solvers who help brands tell their story in the modern marketplace.Founded by seasoned Creative Directors, Bevan Lewis & Oz Dean.Clients: NRL, Carlton & United Breweries, QIC & Spotify.http://www.ozdean.comhttps://cargocollective.com/bevanlewis

I lecture at Western Sydney Ad School and deliver their social segment of the twelve week course.

I am an art based integrated creative with a social and digital specialism.I have worked in global creative agencies, media shops, social media specialists, experiential & culture agencies. I have also sat client side via a range of roles and projects.Hire me as a 🖍️ Creative Director🎨 Art Director🖱️Designer / Illustrator📱Social Media Expertwww.ozdean.comClients in 2024: History Will Be Kind, The Star Entertainment Group

Client: New Horizons Enterprises LimitedSince June 2020 I have been bridging the gap between the organisation and creative agencies, working closely with the CEO & CSO to guide New Horizons into the future.New Horizons is a $100M++ t/o Non Government Organisation that assists their customers to lead their lives as they choose.For half a century New Horizons has helped thousands of Australians from all walks of life to enhance their wellbeing. They specialise in… Show more Client: New Horizons Enterprises LimitedSince June 2020 I have been bridging the gap between the organisation and creative agencies, working closely with the CEO & CSO to guide New Horizons into the future.New Horizons is a $100M++ t/o Non Government Organisation that assists their customers to lead their lives as they choose.For half a century New Horizons has helped thousands of Australians from all walks of life to enhance their wellbeing. They specialise in disability, mental health and aged care.https://newhorizons.org.au/ Show less

Example is an earned-led culture agency. Example harnesses culture to create campaigns, products and places that give brands a captivating role to audiences.Achievements: Conceiving Smirnoff Seltzer's huge 2023 Summer Campaign called 'Smirnoff Origins', whereby we took artists who've made it back to the first venue they played at live and welcomed in an up and coming artist to pass the baton. We kicked off with the Presets first at Club 77 -… Show more Example is an earned-led culture agency. Example harnesses culture to create campaigns, products and places that give brands a captivating role to audiences.Achievements: Conceiving Smirnoff Seltzer's huge 2023 Summer Campaign called 'Smirnoff Origins', whereby we took artists who've made it back to the first venue they played at live and welcomed in an up and coming artist to pass the baton. We kicked off with the Presets first at Club 77 - https://concreteplayground.com/sydney/arts-entertainment/the-presets-are-returning-club-77Managing the design & development of the refreshed Example website, working with external partners to deliver. Conceiving & producing a content series for The Star called "Where Quality Starts at the Source". The narrative of each piece explores the relationship between chefs and local producers and the ingredients that ultimately make the dishes they create. Sokyo - https://moments.star.com.au/quality-starts-at-the-source-seafood-where-ritual-meets-art/Clients: Diageo, Smirnoff, The Star, Sokyo, Modus Brewery, Nort & Capital Brewing Co Show less

Concepting, design, art direction and video editing, creating content for social channels.

**The role was ended due to the first COVID-19 lockdown & financial fall out along with two other recent senior hires.HiSmile is a disruptor brand in a stagnant category that aims to challenge people’s ideas on what teeth whitening is and can be. They produce pain-free experiences that deliver outstanding results. ResponsibilitiesI was the brand custodian, responsible for ensuring that everything that left the organisation was tonally correct plus visually on brand.I… Show more **The role was ended due to the first COVID-19 lockdown & financial fall out along with two other recent senior hires.HiSmile is a disruptor brand in a stagnant category that aims to challenge people’s ideas on what teeth whitening is and can be. They produce pain-free experiences that deliver outstanding results. ResponsibilitiesI was the brand custodian, responsible for ensuring that everything that left the organisation was tonally correct plus visually on brand.I managed and lead a team of content creators & design specialists developing campaigns from ideation to execution plus always on content for multiple social & digital channels.I facilitated collaboration between videographers, designers, industrial designers and other creative members.My remit asked that I collaborate with Heads of Departments across the organisation, ensuring that our creative energies aligned with their needs.Levelling up in social - starting with strategy, ideas, design craft and animation guidance. I was also tasked with improving the quality, speed, and collaboration of the creatives within the team. Show less

Temporary contract** - Covering annual leave for the Creative Director (Glenn Christensen).Leading VR, AR and 3D brand content projects for Toyota Global & Lexus.

Leading the creative department of Jack Morton Australia, I strengthened and mentored the creative, design and strategy teams, and inspired the whole agency to adopt an ideas-led approach. As a member of the Global Creative Council I was also able to champion and integrate this approach to the wider organisation. At a local level, I consistently raised the bar throughout the creative process: beginning with the brief; then fostering better presentation techniques; and ending in better… Show more Leading the creative department of Jack Morton Australia, I strengthened and mentored the creative, design and strategy teams, and inspired the whole agency to adopt an ideas-led approach. As a member of the Global Creative Council I was also able to champion and integrate this approach to the wider organisation. At a local level, I consistently raised the bar throughout the creative process: beginning with the brief; then fostering better presentation techniques; and ending in better craft in execution.  I enjoyed a 3 out of 4 pitch win average during my time, successfully retaining important clients and projects plus winning new business for the agency. Representing the global organisation, I was a speaker at Spikes Asia 2017 in Singapore where I spoke about the importance of social as a channel in the experience space. Jack Morton Worldwide is a global brand experience agency. For more than 75 years, the agency has brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile marketing, content marketing and employee engagement.  Clients: Holden, Luxottica (OPSM), Microsoft, Spotify, Telstra, Westpac. Show less

A 6 month contract whereby I was asked to head in and raise the game creatively within the Creative Connections and Strategy department through guidance and inspiration. I was also asked to lead several large pitches creatively & work on big briefs.Pitch Wins:LION ($54m) - http://www.adnews.com.au/news/um-wins-54m-lion-media-account

We Are Social helps brands listen, understand and engage in conversations in social media. They combine an innate understanding of social media with digital, PR and marketing skills. We Are Social had existed for 4 years and established a place in the industry at the forefront of social in Australia. Clients were asking for creative campaigns additional to community management which created an opportunity for me to come in as their first CD and build a team around me. I was asked to… Show more We Are Social helps brands listen, understand and engage in conversations in social media. They combine an innate understanding of social media with digital, PR and marketing skills. We Are Social had existed for 4 years and established a place in the industry at the forefront of social in Australia. Clients were asking for creative campaigns additional to community management which created an opportunity for me to come in as their first CD and build a team around me. I was asked to wrap a creative layer around their core offering of social expertise that included data analysis, social listening, social CRM & social strategy.During my time I led a healthy number of effective campaigns, attracted a much higher calibre of new talent & clients plus won new business from Weet-Bix, Playstation, Activision and Netflix.I was a key part of altering the perception of the agency in the industry through the work that we output and the clients won during my time. Being the lead agency for the launch of Netflix in Australia & New Zealand was an electric, enjoyable time and a proud moment. The launch campaign was very close to what we pitched - a multi level social influencer campaign that not only excited Australian early adopters about the arrival of Netflix but educated them prior to the services arrival also.Key Clients: Netflix, Playstation, Roadshow Films, Activision, Chux & Glad.Pitch wins:Netflix: Launch in Australia and New Zealand. Digital & Social launch only.Playstation: Perisher Terrain Park Campaign #PS4SlopeStyleActivision: Call of Duty Black Ops III Launch. #AreYouReadyBOIIIWeet-Bix: Summer Campaign. Dive into SummerAdditional achievements: Altering the perception of the agency in the market.Creating a piece of branded content (Mod Max) to promote Mad Max that not only achieved huge reach via our selection of influencers, The Mighty Car Mods, but resulted in being picked up by Discovery Channel Australia & NZ (Turbo). Show less

(Previously TBWA\ TEQUILA\ Singapore)

I was the CD of a digital studio of approx 35 people in an integrated agency (TBWA) based in Singapore with a passion for prototyping creative technology to sell in big ideas.

We conceived & created all things digital within all channels, across all platforms & devices. Also, we quickly built a reputation as being one of the leading responsive web design agencies in Singapore.

Our clients included Airbnb, Singapore Airlines, Great… Show more (Previously TBWA\ TEQUILA\ Singapore)

I was the CD of a digital studio of approx 35 people in an integrated agency (TBWA) based in Singapore with a passion for prototyping creative technology to sell in big ideas.

We conceived & created all things digital within all channels, across all platforms & devices. Also, we quickly built a reputation as being one of the leading responsive web design agencies in Singapore.

Our clients included Airbnb, Singapore Airlines, Great Eastern Life, Standard Chartered Bank, Google, Marketing Magazine, Scoot, Timberland, Belvedere Vodka, Okamoto Condoms & Heineken.Pitch Wins:Airbnb APAC & Europe (Global account won & announced in Sept 2014)ScootOpen DGreat Eastern LifeLixil (Website)Timberland (Website)Singapore Airlines (Website)EDB (Economic Development Board Singapore)Achievements:2012 Campaign Asia Digital Agency of the Year Singapore - Gold2012 Campaign Asia Creative Agency of the Year Singapore - Silver (TBWA)2013 Campaign Asia Digital Agency of the Year Singapore - Bronze Show less

Creative Director of a digital studio of 35 people in an integrated agency based in Singapore.We conceived & created all things digital across all platforms & devices. Tequila\ was a part of an integrated creative department of approx 80 people.Clients included Google, Okamoto Condoms, Standard Chartered Bank, Singapore Airlines, Singapore Management University & Corona Beer.Achievements:2012 Marketing Magazine Direct Marketing Agency of the Year - Silver2012… Show more Creative Director of a digital studio of 35 people in an integrated agency based in Singapore.We conceived & created all things digital across all platforms & devices. Tequila\ was a part of an integrated creative department of approx 80 people.Clients included Google, Okamoto Condoms, Standard Chartered Bank, Singapore Airlines, Singapore Management University & Corona Beer.Achievements:2012 Marketing Magazine Direct Marketing Agency of the Year - Silver2012 Marketing Magazine Creative Agency of the Year - Silver (TBWA) Show less

Over six years of freelancing I spent time at some of Sydney's top digital & multi disciplined agencies including Three Drunk Monkeys, Happy Soldiers, Host, Deepend, Droga5, The Furnace, Pusher, The Hallway, Soap, Fluoro, Pollen Digital & Frost* Design plus many others.Towards the end of this period I spent the best part of a year at WHYBIN\ TBWA TEQUILA\ Sydney.Brands that I have worked on include Virgin Money, Sheridan, VB, eBay, Rabo Direct, Domain & Fairfax, Paramount… Show more Over six years of freelancing I spent time at some of Sydney's top digital & multi disciplined agencies including Three Drunk Monkeys, Happy Soldiers, Host, Deepend, Droga5, The Furnace, Pusher, The Hallway, Soap, Fluoro, Pollen Digital & Frost* Design plus many others.Towards the end of this period I spent the best part of a year at WHYBIN\ TBWA TEQUILA\ Sydney.Brands that I have worked on include Virgin Money, Sheridan, VB, eBay, Rabo Direct, Domain & Fairfax, Paramount Pictures, Coopers Clear, Playstation, Energizer, Nissan, MySpace and more.Work includes the the Zuji Beans Digital Campaign which won Gold & Bronze Lions & Silver & Bronze Clios.http://www.ozdean.com Show less

Leadership, Digital Concepts, Art Direction & Design.Clients included : Omo, Nickelodeon, Ferrero Rocher & Taronga Zoo.

DFC was a side project created under the ‘forcefeed:swede’ moniker. It was born out of the desire to collaborate with artists on projects that weren’t 'splash page jams' or 't shirts' as these were the popular medium of artistic collaboration during the year 2000.Initially the project was held online. For the first edition, I reached out to artists who I wanted to work with and curate. I sent them a digital sickbag & asked them to fill the canvas with anything. The best submissions… Show more DFC was a side project created under the ‘forcefeed:swede’ moniker. It was born out of the desire to collaborate with artists on projects that weren’t 'splash page jams' or 't shirts' as these were the popular medium of artistic collaboration during the year 2000.Initially the project was held online. For the first edition, I reached out to artists who I wanted to work with and curate. I sent them a digital sickbag & asked them to fill the canvas with anything. The best submissions became the first online gallery at designforchunks.com.The project gained some notoriety in the digital design world and when seeking submissions for the 2nd & 3rd galleries a significant rise in submissions was noticed. Only the best pieces of work were displayed. If you got in, it meant something.In 2004 I was approached by Virgin Atlantic to hold the project for a 4th time. They wanted the project to be curated and displayed online but also to appear as a limited run of half a million functional bags on their global fleet of planes.I agreed to partner with them if I could run the project unchanged, with little to no interference so as to remain credible to the design community. Hundreds of submissions later and we arrived at our first gallery in the sky. Judges on the panel included representation from Virgin, forcefeed:swede & Crispin, Porter & Bogusky.The inaugural London to Sydney flight launched the 20 winning designs with special packs being given out to Richard Branson & the Virgin team, VIP flyers and the press on board.Intended to last 6 months on the fleet, all were gone within 3 as people collected them while on their flights as keepsakes.http://www.virgin-atlantic.com/en/us/frequentflyer/fcnewsfeatures/sick_bags.jspThe full set of 20 designs are on display at the Virgin Atlantic Clubhouse at Heathrow Airport in the UK.To this day you can still find them as collectors items on eBay as full sets and single bags.https://en.wikipedia.org/wiki/Sickness_bag Show less

As the senior team in Singleton Ogilvy Interactive, Sinead Roarty and I conceived ideas for digital campaigns for the digital department plus as digital support for the ATL department.Campaigns produced usually included major web builds, microsites, EDMs & banners.I art directed and mentored a team of designers of all levels giving guidance when executing campaigns with regards craft and adhering to the idea (& brand guidelines).Clients: Telstra, Nokia, American Express,… Show more As the senior team in Singleton Ogilvy Interactive, Sinead Roarty and I conceived ideas for digital campaigns for the digital department plus as digital support for the ATL department.Campaigns produced usually included major web builds, microsites, EDMs & banners.I art directed and mentored a team of designers of all levels giving guidance when executing campaigns with regards craft and adhering to the idea (& brand guidelines).Clients: Telstra, Nokia, American Express, Nestle, Qantas, IBM. Show less

I was the digital expert within the film company Mystery Clock, creating multimedia experiments & interactive toys for renowned film director, Alex Proyas (The Crow, I Robot).

Oven Digital was the world's largest privately-owned Internet consultancy with 11 offices and 350 employees worldwide.I worked in the Sydney office with a talented bunch of creative artists and thinkers during the dotcom boom such as Derek McKenna (Poke/Soap), Andrew Knott (Poke/Holler/Pollen), Chris Crammond (Deepend) and Brett Mitchell (Droga5/Pollen).OVEN self destructed shortly after my arrival due to the dot-com bubble bursting (as did Deepend, Attik & Razorfish). All… Show more Oven Digital was the world's largest privately-owned Internet consultancy with 11 offices and 350 employees worldwide.I worked in the Sydney office with a talented bunch of creative artists and thinkers during the dotcom boom such as Derek McKenna (Poke/Soap), Andrew Knott (Poke/Holler/Pollen), Chris Crammond (Deepend) and Brett Mitchell (Droga5/Pollen).OVEN self destructed shortly after my arrival due to the dot-com bubble bursting (as did Deepend, Attik & Razorfish). All global offices closed beginning with London, then Sydney. Show less