Ozden Turgut Email & Phone Number

London Area, United Kingdom

As part of the senior media leadership trio for the CP EMEA division – Client Lead, Operations Lead, Strategy Lead, I am setting the current and future direction for media in the division as part of this trio• Senior point of contact for CP clients in EMEA OAC team• Responsible for ensuring required infrastructure is in place to support markets in delivering global best practices (Double Verify, Campaign Manager, CreativeX, Datorama etc) across Priority, Tier 2 and Scale markets• Oversee the EMEA Test & Learn program to ensure it matches division strategic priorities and that learnings are being captured and effectively integrated within the feedback loop.• Overseeing reporting process across Priority, Tier 2 and Scale markets to ensure CP clients are receiving timely results with quality insights.• Working closely with WM Commercial team to ensure a smooth financial management process across the Division• Liaising with WPPatCP Global on all aspects of Media Guidelines for the Division• Working in close partnership with the EMEA Client Lead to deliver an annual training plan for WM teams and CP clients

Istanbul, Turkey

Responsible for ensuring the smooth day-to-day running of the media operations, regionally and across the local agency network, Wavemaker. During this position, I gained experience working across disciplines including creative, digital, accounts, and media specialists to ensure campaigns are strategically aligned.

Istanbul, Turkey

MEC & Maxus merged to form Wavemaker. I kept leading One Danone team in Wavemaker until April 2020.

Istanbul, Turkey

Key client: Aptamil, Bebelac, Danone Dairy brands, Sırma and Hayat Beverages. As a result of directing a sales-oriented FMCG portfolio, my main responsibility is to provide thought leadership for the whole One Danone team to build, manage and optimize the paid media strategy to increase the short and medium-term efficacy by recommending the media mix, plan and budget the allocations by brand, in coordination with Danone Turkey media manager and brand managers.As being the leading agency of ICP process I have gained muscles to look for and deliver new and innovative solutions to client business issues and challenges by developing and maintaining excellent working relationships with all agency departments among MEC & Group M as well as other partners of the clients such as social media, CRM, event agencies.

Istanbul, Turkey

Client: EvyapI oversee and direct the media planning team of 3 people in all aspects of media planning process including research, competitive analysis, budgeting, plan development and maximize the efficiency of media buys. I also serve as a liaison among initiative departments such as business intelligence, branded entertainment contributing to Evyap business. Besides my role as media planning director, I am involved in the development and presentation of new business pitches.

Istanbul, Turkey

Client: GSK (Sensodyne, Parodontax, Breathe Right & Corega) I maintained strong relationships with media sales companies to negotiate and obtain committed prices. As part of the dedicated regional team, my work was detail-oriented and customer-focused. I improved my skills in researching and analyzing data and identifying best ads placements for GSK’s needs. I led and motivated team members while overseeing and supervising account activities, provided guidance on setting or re-defining priorities. I built muscles to manage, train, and delegate effectively, preparing me for the upcoming position as media planning director.

Istanbul, Turkey

Client Portfolio: Kellogg’s, Hero Baby, Godiva

Istanbul, Turkey

Key Client: Denizbank

Istanbul, Turkey

Key Client: Denizbank

Istanbul, Turkey

Key Client: The Coca-Cola Company

Istanbul, Turkey

Key Client: Garanti Bank

Istanbul, Turkey

Key Client: PepsiCo & Frito-Lay

Istanbul, Turkey

Key Client: Yıldız Holding - Cola Turka

Master Of Business Administration (M.B.A.), Executive Mba

Ba, Advertising