Ozenc Aslan Email & Phone Number

Barcelona, Catalonia, Spain

•Serve as a part of the Data and Platforms (Ad Tech) Team to bridge between all the data teams and the user acquisition team.•Collect, analyze, understand, sort, distribute, and/or handle the User Acquisition team’s requests from the Data teams to be able to correctly and efficiently allocate resources and to solve issues as fast as possible.•Take part in the prioritization process of the data tasks & requests of the User Acquisition teams and support the Data Analytics team with SQL queries along with other data-related tasks where also Python is employed.•Regularly follow novelties, updates, and phenomena in the industry such as SKAdNetwork that can in any way affect the company’s business.•Take part heavily in accommodating and implementing the business’ strategy to changes and updates in the privacy-centric world that includes Apple’s SKAN/SKAd and Google’s Privacy Sandbox.•Function as the main point of contact for our Mobile Measurement Partner (MMP) called AppsFlyer within the company and handle everything related including but not limited to integration, attribution, and reporting, arranging and standardizing the attribution models.•Execute new network and partner integration tasks.•Function as one of the points of contact for the business’ internal BI and reporting tool.•Monitor and track the status and performance of third-party tools that the business has partnered with.•Participate in the discussions of strategic decisions regarding business goals and actions as well as the analysis processes that lead to these discussions and decisions.•Explore internal and external opportunities to develop and improve processes and tools that can potentially lead to better outcomes for the business such as expanding and implementing automated creative testing.•Take care of the problems and difficulties that the User Acquisition teams face regarding ad technologies and reporting, providing them with actionable and smooth data to improve efficiency.

Istanbul, Turkey

•Contacted international demand suppliers of Google Ad Manager (GAM) demand to establish a collaboration and partnership between the company and potential suppliers.•Evaluated the offers and conditions of different companies regarding partnership and collaboration to decide on the best course of action.•Maintained regular and efficient communication with the company’s partners to ensure that the partnership remained beneficial and profitable for all the stakeholders.

Istanbul, Turkey

•Administered and optimized the User Acquisition campaigns (UA) of 4 different clients from 2 different countries in 4 different industries by using marketing & advertising tools and networks like Google, Facebook, Snapchat, TikTok, Fyber, Firebase, IronSource, Adjust and Appsflyer.•Devised and implemented monetization strategies for web-based products and mobile applications to boost and maximize the clients’ profits.•Optimized 4 companies’ monetization strategies and 27 products’ monetization waterfalls on a regular basis.•Conducted research and explored the opportunities in the NFT market for the clients I provided consultancy to exploit.•Analyzed ad revenue and marketing expenditures of publishers the company worked with to prepare weekly and monthly reports in order to improve the decision-making and planning processes.•Accomplished to rank one of the games 2nd in the top-chart.•Maintained regular and efficient communication by holding weekly meetings with clients to better understand their needs and demands as well as to explain the executed tasks and future plans.•Promoted and sold the company’s services within my own professional and personal network.

Istanbul, Turkey

•Worked under the supervision of a team leader in 4 different digital marketing projects to provide a full scope digital marketing service that included Social Media Management, Social Media Advertising, Search Engine Marketing (SEM), and Search Engine Optimization.•Managed a total of 12 different digital marketing projects in 1 year from 7 different countries in 10 different industries ranging from robotics and e-commerce to construction and textile.•Supervised 3+ projects simultaneously at any given time.•Developed 4+ websites with WordPress, created 20+ SEO-friendly content, designed 50+ visuals in the first 3 months.•Analyzed the markets and the clients’ competitors by using various analytical tools.•Launched, monitored, and optimized different types of paid advertising campaigns for clients on Google, Facebook, Instagram, Twitter, LinkedIn, and Yandex according to the market data and the clients’ needs & goals.•Applied my knowledge and skills in Search Engine Optimization, Social Media Management, and Search Engine Marketing actively in all projects.•Mentored and guided new employees on technical tasks as well as communication skills that they needed with clients.•Prepared and communicated weekly and monthly reports that summarized and detailed marketing performance and tasks performed.•Accomplished to increase one of the clients’ sales by 150% and revenue by 220% in 6 months.•Helped one client to sell his company by increasing its sales by 45% in 3 months.•Led the initiation of the company’s expansion into the international market and translated the company’s website to English.•Contacted potential international customers and carried out warm calls.•Promoted Earnado’s services by contacting prospective clients to increase the sales. Converted 80% prospective leads from 3 different countries into sales in 2 months.•Devised the first data-driven automated marketing tool on the market that suggests content ideas and assets for YouTube content.

London, England, United Kingdom

•Searched constantly and continuously for promising game developers who could engineer the mobile games that the market demanded to recruit.•Monitored 5 different extensive mobile game lists, each of which had 600+ games, every day to find games with high potential and analyzed their features such as design, color, and gameplay.•Contacted 700+ mobile application developers in 2 months and evaluated them based on their applications’ performance metrics such as CPI, Retention Rate, and CPM.•Explored and negotiated collaboration opportunities with developers to create profitable and successful games for the market.•Prioritized efficient communication to maintain smooth and professional relationships with developers.•Identified and recruited 3 game developers who had had top-chart products before and delivered successful games for the company later.

Istanbul, Turkey

•Assessed and valued the company’s existing investments and future projects by building and implementing financial and economic models to improve the decision-making process within the business.•Managed all investments and cash flows of the company.•Created and launched marketing strategies for 7 projects and supervised the sales/conversion processes.•Designed and developed a comprehensive website for the company to establish the company’s digital presence.•Crafted digital and physical products and services catalogs to boost the company’s marketing activities and performance.•Analyzed the market with numbers to direct the capital investments of the company during the economic crisis and obtained a return on investment of 452%.

Manchester, England, United Kingdom

•Conducted research on trends in the architecture, marble, and aluminum industries for the company to take advantage of the opportunities in those markets. •Created content for the company’s website and prepared a digital catalog for marketing purposes.•Managed the company’s cash flow in 3+ construction projects and administered appropriate decisions based on the financial data at hand.•Prepared promotional content about the company’s products and pitched its products to big retailers such as Costco.

Master Of Science - Ms, Data And Decision Analytics

Bachelor Of Science, Economics/Mathematics, 3.2/4

Activities and Societies: USC Economics Association

Minor, Mathematical Finance, 3.0/4

Minor, Business Administration, Management And Operations, 3.3/4

Bachelor Of Science - Bs, Economics, 3.7/4

Activities and Societies: Basketball TeamExchange Program

High School Diploma, Mathematics Track, 4.2/5

Activities and Societies: Basketball Team Handball Team Model United Nations (MUN) Gourmet Club

Master Of Science - Ms, Data And Decision Analytics