TradeAtlas is a company that provides the most up-to-date global trade information related to imports & exports for companies aiming to make trade connections in international markets and monitor their competitors. In March 2022 (compared to July 2021):- Customer acquisition cost of campaigns decreased by 62%- Conversion rate of the campaigns increased by 173%- Organic traffic increased by 230%- Monthly user acquisition increased by 257%- Managed Google Ads… Show more TradeAtlas is a company that provides the most up-to-date global trade information related to imports & exports for companies aiming to make trade connections in international markets and monitor their competitors. In March 2022 (compared to July 2021):- Customer acquisition cost of campaigns decreased by 62%- Conversion rate of the campaigns increased by 173%- Organic traffic increased by 230%- Monthly user acquisition increased by 257%- Managed Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads and Yandex.Direct accounts.- Created new search, display and video campaigns targeting globally.- Analyzed the campaigns' results and optimized them regularly.- Prepared monthly and weekly marketing reports.- Created new SEO-friendly landing pages for campaigns.- Made keyword research and search term analysis using Google products and Semrush.- Set up Google Tag Manager from scratch.- Created conversion tags, events and goals in Google Tag Manager and Google Analytics.- Rebuilt Google Ads tracking codes.- Analyzed Google Analytics data on a regular basis.- Set up Hotjar and analyzed screen recordings and heatmaps to improve web pages.- Made webinars about digital marketing to educate national chambers of commerce and business associations in Turkey. Show less

Cosmetica is a company operating in the cosmetics and self-care industries with retail outlets and an online shopping website. I joined Cosmetica to create the fundamentals of digital marketing activities and to manage these processes.In the first quarter of 2021 (compared to the first quarter of 2020):- As a result of the work done with the CRO team, the total income increased by 17.7%- As a result of the work done with the SEO team, organic traffic increased by 13.6% - As… Show more Cosmetica is a company operating in the cosmetics and self-care industries with retail outlets and an online shopping website. I joined Cosmetica to create the fundamentals of digital marketing activities and to manage these processes.In the first quarter of 2021 (compared to the first quarter of 2020):- As a result of the work done with the CRO team, the total income increased by 17.7%- As a result of the work done with the SEO team, organic traffic increased by 13.6% - As a result of the work done with the PM team, the conversion rate of the campaigns increased by 20.8%- As a result of the work done with the SM team, the interaction rate increased by more than 100%With the CRO (Conversion Rate Optimization) team:- Rebuilt Google Analytics tracking codes.- Made Firebase implementation for mobile applications.- Recreated tags and events in Google Tag Manager.- Analyzed Hotjar and Google Analytics data on regular basis.- Applied A/B tests on Google Optimize.With the SEO (Search Engine Optimization) team:- Made technical SEO analysis.- Monitored website performance on Google Search Console.- Prepared content to increase organic traffic for brand and category pages.- Created native content articles for getting backlinks.With the PM (Performance Marketing) team:- Renewed the campaign structures on Google Ads, Facebook Ads and Criteo Ads.- Created new target audiences.- Made campaigns with partner cosmetic brands like L’Oreal, P&G and Nivea.With the SM (Social Media) team:- Determined a new social media strategy.- Renewed the graphic designs we use in social media posts and campaigns.- Made social media works with partner cosmetic brands like L’Oreal, P&G and Nivea.- Worked with influencers on social media. Show less

I worked in the digital marketing team of Coral Travel Turkey, a member of OTI Holding, which has been operating in the tourism sector with 7000 employees in more than 15 countries since 1992.- Organized marketing campaigns with well-known companies in Turkey.- Created marketing projects with hotel groups and brands.- Managed Google Ads and Facebook Ads accounts.- Analyzed the campaigns' results and optimized them regularly.- Made monthly and yearly marketing plans.-… Show more I worked in the digital marketing team of Coral Travel Turkey, a member of OTI Holding, which has been operating in the tourism sector with 7000 employees in more than 15 countries since 1992.- Organized marketing campaigns with well-known companies in Turkey.- Created marketing projects with hotel groups and brands.- Managed Google Ads and Facebook Ads accounts.- Analyzed the campaigns' results and optimized them regularly.- Made monthly and yearly marketing plans.- Prepared marketing reports.- Improved the functionality and design of the website with the IT department.- Managed the content management of the website.- Worked with a social media agency and managed the process.- Made influencer marketing projects.- Managed email marketing activities. Show less

Porte is a project development and R&D company specializing in international logistics services and e-commerce solutions. During my working period, I was mainly responsible for the digital marketing activities of the Shippn project. I also took part in the Amerikadaniste and Boxinus projects.During my time at Shippn (with a constant marketing budget):- Reduced customer acquisition cost by 31%- Reduced cost per order by 66%- Increased conversion rate by 19%- Increased… Show more Porte is a project development and R&D company specializing in international logistics services and e-commerce solutions. During my working period, I was mainly responsible for the digital marketing activities of the Shippn project. I also took part in the Amerikadaniste and Boxinus projects.During my time at Shippn (with a constant marketing budget):- Reduced customer acquisition cost by 31%- Reduced cost per order by 66%- Increased conversion rate by 19%- Increased monthly revenue by 105%- Increased monthly user acquisition by 193%- Created Shippn Blog from scratch and it had 6 million organic impressions in the first quarter of 2019- Managed ads accounts as Google, Facebook and Criteo.- Made monthly and yearly marketing plans.- Created different campaigns targeting over 20 countries.- Did keyword research and search term analysis using Google products.- Developed the product improvements with the IT department.- Created and published mobile applications for both iOS and Android with the IT department.- Promoted mobile applications using paid marketing channels and ASO technics.- Wrote blog posts about global shopping trends on Shippn Blog.- Created customer journeys for both shoppers and hosts.- Made periodic SWOT analysis to determine business strategies. - Worked with an SEO agency and managed the process.- Managed all social media accounts of Shippn.- Designed and created social media banners using Adobe Photoshop.- Created workflow charts of the operational processes and decided the key performance indicators (KPIs).- Prepared the KPIs Report and made monthly presentations to senior managers. Show less

Vektora is a technology and consultancy company that has successfully applied over 300 projects. It is also the Gold Partner of both SAP and Microsoft in Turkey. I worked as an SAP Consultant at the CRM Solutions Department. During this period, I mainly worked on Anadolu Holding's CRM development projects.- Took part in the revision project of the SAP CRM system for Kia Motors Turkey.- Led the data cleansing process of the revision project. - Managed the development team to… Show more Vektora is a technology and consultancy company that has successfully applied over 300 projects. It is also the Gold Partner of both SAP and Microsoft in Turkey. I worked as an SAP Consultant at the CRM Solutions Department. During this period, I mainly worked on Anadolu Holding's CRM development projects.- Took part in the revision project of the SAP CRM system for Kia Motors Turkey.- Led the data cleansing process of the revision project. - Managed the development team to create the custom software programs for the data cleansing.- Created a project scope for Hybris Marketing implementation with the SAP Turkey Team. Show less

Garanti BBVA Teknoloji is one of the biggest technology firms in Turkey. I worked as a business analyst intern at the foreign banking department.- Worked on IT projects that were developed for Garanti Romania Bank.- Made analysis for the operational processes of development stages.