Mustafa Ozen (Oz) Guner Email and Phone Number

- Led GTM strategy development and created accurate, scalable long-term revenue forecasts.- Played key role in boosting net revenue retention by ~600 bps YoY through leading a 5% price increase project.- Reduced customer acquisition cost (CAC) by 12% YoY by establishing a minimum price requirement.

• Executed reporting for the in-house direct sales team; specifically on conversion rates, revenue forecasting, and capacity planning • Organized monthly revenue metrics meetings and presented world-class data insights tailored to the executive audience• Contributed to the company’s product-led growth initiative by taking ownership of product-led funnel sales & product success metrics• Analyzed prospect sentiment from Gong transcripts using natural language processing to identify themes and pain points for the freemium product• Assisted with building the 2022 go-to-market model in the new business portion – specifically on demand generation and in-house direct sales• Co-led the Total Addressable Market (TAM) and Ideal Customer Profile (ICP) projects, helping the company adopt the product-led funnel strategy• Introduced the Lifetime Value (LTV) and Expected Land Value (ELV) framework to our lead database, based on extensive firmographic research • Collaborated with pricing manager on modular, headcount-based, and subscriber-based pricing models and ran revenue forecasts• Cultivated leadership skills by interviewing 50+ candidates org-wide as well as remotely onboarding & coaching four new team members

• Built a company-level client dashboard to bring visibility into the company’s 10K+ client base • Increased operational efficiency by introducing natural language processing for the NPS surveys (35K+ responses)• Implemented the success metrics and operational goals for the End User Operations team, helping increase department headcount by 50%

• Developed automated tools to increase operational efficiency post-acquisition• Deployed swift analytical web solutions for clients through collaboration with engineering, product, and marketing teams• Curated customized Tableau dashboards on paid marketing performance and customer engagement for external stakeholders (major boat retailers)

• Shaped the contract negotiation strategy in company’s startup phase by remodeling business development proposals• Slashed the startup costs by 22% by developing an automated cost and revenue tool• Determined growth strategy by building a customized business dashboard on PowerBI