I'm a performance marketer with a track record of driving revenue growth at SaaS and healthcare organizations. I've been privileged to lead high-performing digital marketing teams and agencies, build demand generation functions, and spearhead digital acquisition programs encompassing paid media, MOps, web analytics, and digital experience. I'm a firm believer in creating content that builds brand and reputation while also generating demand and attributable revenue.A few highlights from my journey include:- At OutSystems, I revamped a paid media program that previously returned negative ROAS, ultimately generating positive ROI and a nearly 300% increase in sourced pipeline- While at Qualtrics, I helped drive SEM and SEO efforts for employee experience products, resulting in projected incremental pipeline of $6.5 million- At Premera Blue Cross, I built its SMB demand generation function from the ground up, contributing $50 million in lifetime revenueBeyond my accomplishments, I'm dedicated to learning and fostering strong relationships with colleagues. I firmly believe that growth and improvement are best achieved through collaboration.
Listed skills include Social Media, Social Media Marketing, Integrated Marketing, Public Relations, and 29 others.