I'm responsible for marketing & revenue operations at the high-growth startup reimagining how field sales teams hit numbers and grow performance.Responsibilities:- Marketing: Paid media, brand, product, social, web content, SEO, marketing operations- Revenue Operations: HubSpot Sales Hub and Marketing Hub administrator, revenue analysis & optimization, sales & marketing alignment- B2B demand gen: Creating and capturing demand with sales teams and leaders through integrated product & digital marketing of CRM platform- B2C user acquisition: Driving individual reps to download field sales app

As the head of paid media, I was responsible for a seven figure budget and the company's strategy across paid search, paid social, programmatic and other digital platforms. My accomplishments included:- Revamped paid media from generating negative ROI to positive ROI, increasing sourced revenue by 294%- Increased MQL to Opportunity Rate by 232%, total opportunities by 22%, SQOs by 18% and maintained total won new logos generated with lower budget year-over-year- Decreased Cost per Opportunity by 155%, Cost per SQO by 144% and Cost per Win by 100%

As a member of the employee experience growth marketing team, some of my accomplishments included:- Led B2B content marketing campaigns through paid social, content syndication, email, and web marketing.- Performed ROI analysis that identified wasted SEM spend on keywords not tied to pipeline or opportunities.- Drove paid search content and keyword strategy for 5 products- Overhauled evergreen content and SEO strategy for employee experience segment using Google Analytics and Google Search Console data

I managed demand generation as the head of digital marketing at Premera. I led the digital marketing team and built a B2B SMB digital program that drove revenue and captured market share. Some of my accomplishments and responsibilities included:- SMB Demand Gen: I built a demand program that generated $50 million in expected lifetime value from 2021 sales. This included developing channel strategy, designing and optimizing landing pages and developing the creative myself while partnering with MOPs on Marketo efforts- Paid digital: I was responsible for social, SEM, and programmatic/display advertising for the enterprise- Content marketing: I built content to create inbound growth opportunities and demand- SEO: I ensured marketing’s microsites and other important web pages were well-positioned to rank organically- Digital analytics: I managed enterprise web analytics in Google Analytics, implemented code via Google Tag Manager and managed reporting in Tableau and Google Data Studio- Influencer marketing: I managed relationships with agencies and influencers to create authentic connections with our customers and the community

Lead paid digital marketing efforts across social media, search and programmatic media for B2C and B2B campaigns. Responsible for campaign performance, lead generation and funnel reporting for paid digital programs.Duties include:- Paid social: Manage paid distribution strategy on social to target key audiences with relevant content for acquisition, retention and engagement campaigns. Write copy and produce creative. Focus on Facebook and Instagram. Other channels include Twitter, LinkedIn, YouTube and Snapchat- SEM and SEO: Lead company SEM campaigns and manage SEO efforts-Marketo: Build landing pages and lead generation programs- Display, pre-roll and over-the-top video campaign management- Native advertising through Outbrain- Content marketing and strategy: Work with internal teams to develop and create content for digital marketing distribution. Responsible for distribution on paid channels. Write content for company blogs and landing pages- Agency management: Manage digital agency partners and responsible for paid campaign performance- Community management for Premera social care program- Produce creative for social and display- Social listening: Lead efforts in conjunction with customer experience team to develop insights from social that improve customer journey and alleviate pain points

Core duties include:- Management of paid social media strategy and execution as part of integrated customer acquisition and retention campaigns- Social care management to resolve customer concerns working in tandem with customer service- Social listening to garner customer, market and competitor insights to help inform corporate objectives- Paid content syndication management to amplify content marketing efforts- Digital metrics analysis and reporting, which includes attribution modeling and conversion tracking from content marketing sources (paid social, SEM, native advertising)

Social Media- Lead community manager for all Premera, LifeWise and Actively Northwest social profiles (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and Vine)- Post virtually all content and ensure social media calendar is on-schedule- Responsible for all paid social media, including budget, targeting, optimization and reporting- Lead social care, triaging incoming questions with a team of customer service representatives- Routinely design content in Adobe Photoshop, Illustrator, InDesign and DreamweaverContent Marketing- Edit and publish virtually all posts across four company blogs in Wordpress and Ektron- Code HTML and CSS routinely- Set-up conversion tracking and audience mapping in Webtrends and Google Analytics- Ensure SEO best practices are followed- Assign stories to contract writers and manage editorial calendarAnalysis and Reporting- Analyze engaged users to optimize content strategy- Report performance on all social campaigns- Build monitoring and sentiment reports- A/B test targeting, creative and placements- Track behavior and conversions utilizing a combination of UTM and WT hyperlink tags, tracking pixels and defined conversion events in the sales funnel

Core duties include:- Editorial and content management of Actively Northwest (www.activelynorthwest.com), an online healthy living magazine that delivers highly tailored content geared for the Northwest community- Management of ANW's team of contract writers to develop unique stories around fitness and healthy eating- Content marketing across social, SEM, SEO and native advertising- LifeWise paid social media strategy- LifeWise social care and community management- Digital metrics and reporting

Consumer Public Relations• Constructed extensive media lists, utilizing Cision and other resources• Assisted media relations with national outlets • Performed social and traditional media audit for client-facing presentation Community Management and Digital Marketing• Served as community manager for office’s twitter handle, managing 1,000 followers, and increased following by five percent in one month• Curated and repurposed content for new tweets and performed daily sweeps of interactions • Constructed twitter editorial calendar • Fashioned digital influencer lists, analyzing cross-platform reach and recommending key twitter handles and subscriber lists to follow • Built twitter editorial calendar mock-up by repurposing tweets from three major brands • Monitored and tracked daily coverage of multiple product lines across a variety of blogs and twitter accounts

I directly assisted the Chief Operating Officer as well as communications management at one of Indiana's largest integrated agencies through a range of duties including:New Business• Assisted in the acquisition of more than $1.3 million in new business contracts• Contributed to 18 different new business proposals and projects • Developed a comprehensive new business report detailing potential prospects organized in 17 major Indiana markets, including summaries of more than 80 prospects, analysis of agency competitor footholds, existing agency relationships of targeted prospects, marketing contacts and a recommended plan of action• Individually presented this report to upper-management and the majority of the agency's workforce • Proactively engaged in new business kick-off meetings • Compiled competitive market research and analysis in preparation of new proposalsAccount Management• Assisted managers on 15 accounts ranging from health, energy and real estate to city and state government• Fostered public outreach at sporting events, inspiring dozens of citizens to sign up for client initiative• Served as Hirons' lone on-site representative in an outreach booth at a multicultural event• Developed a comprehensive earned and social media communications plan outlining specific communications and business objectives and strategies designed to effectively position client’s brand, increase awareness and improve margins • Volunteered to assist clients at after-hours and weekend events• Created media training materials utilized in crisis management seminar• Created brand strategy statements aimed at assisting the creative department's development of deliverables • Pitched media outlets in effort to build client awareness