• Forecasting the sales performance and setting up strong sales team, fixing sales fundamentals for each sales channel to hit the distribution targets • Execute the Trade Coverage Plan, ensuring agreed coverage and call frequency align with the itinerary and guidelines • Identify opportunities and create plans for all sales channels in the area to maximize market penetration.• Manage the development of highest quality POS merchandising materials that generate high consumer and trade acceptance, and optimal visibility of Company brands. • Ensure objective setting, planning, allocation and utilization of trade development resources in order to maximize return on investment• Lead and guide the team setting a clear vision in terms of objectives, roles and structure to ensure delivery of sales volume and market share targets• Provide guidance on establishing a merchandising and communication platform at retail that delivers effective consumer connections based on category

• Developing the optimal Route to Market Plan and implementing it in various distribution channels and geographies • Develop Strategic tie-ups with Distributors, Wholesalers, Retailers, B2B Customers and Institutional Suppliers that build long term profitable business relationships• Analyze sales trends & researches for the industry and report it to the management team• Preparing OJT (On the Job) & Class Trainings for sales team and train them• Creating the territories and effective journey plans defining the needful sales team for the distribution

• Develop and implement effective territory plans covering regional problems, competition analysis, business plans and use of resource• Build and maintain professional relationships in each channel (KA, Traditional, Horeca) and distributor team• Implementing brand activation and merchandising (Planograming) activities according to brand supporting plan or territory needs• Planning investment strategies for all channels by their priorities and ensuring effective budget use and negotiation with retailers for the annual contracts• Controlling the large distributor in the territory with big a sales team and transferring all expectations (Targets, strategies, Technics) from PMI to dist.• Working with external parties and agencies for promotional activities• Business objectives such as channel and product diversity in retail Plan investment strategies for all channels by their priorities • Plan, prepare, execute and assess commercial activities, brand availability and visibility• Ensure the highest communication capability utilizing POS placement• Identify opportunities to boost customer and adult consumer engagement in both conventional and recently launched business segment

• Setting monthly sales targets, other targets (Availability & OOS) and planning, exercising, taking action to achieve these targets in the territory• Implementing sales encouragement activities in accordance with commercial marketing strategies • Planning and organizing efficient Route Plan and realizing customer visits• Work closely with trade marketing force to formulate more effective solutions for business plans.• Build and maintain professional relationships with points of sale.• Planing, organizing and realizing customers visits.