Regional Marketing Manager
Responsible for a yearly and monthly digital marketing budget for Americas & Russia-CIS region.Develop and execute a comprehensive marketing strategy that focuses on reaching and converting our top strategic global platforms.Working with cross-functional teams in the planning, execution, and measurement of targeted.Develop creative for marketing campaigns to engage target accounts and drive business results.Utilize data and analytics to continually optimize campaign performance and drive higher ROI.Stay up-to-date on industry trends and best practices, and continuously innovate to stay ahead of the competition.Actively manage paid digital ad platforms, adjusting based on performance metric.Work closely with the Product selection team to strategize and execute A/B funnel tests.Managing all marketing platforms (Amazon, Walmart, Ebay, Meta, Display, Influencer)Consistently explore new opportunities for innovation and testing via new vendors, and platforms; proactively deliver recommendations.