Özge Gava Email & Phone Number

Istanbul, Turkey

As a Programmatic Media Buyer, I work at the intersection of technology, data, and marketing strategy to deliver highly targeted, cost-effective campaigns. My role involves:-Campaign Planning and Strategy: I collaborate with internal teams to understand their goals and translate them into measurable objectives.-Platform and Inventory Management: Using DSPs (Demand-Side Platforms) and other tools, I strategically buy ad inventory across channels like display, video, and mobile.-Data Analysis and Optimization: Through data insights, I continuously monitor and adjust the PMP deals to enhance performance.-Cross-Functional Collaboration: Programmatic media buying involves working closely with data scientists, creatives, and account managers to integrate the latest trends and innovations

Istanbul, Turkey

- Being responsible for managing digital communication activities/campaigns for Işbank brands across digital media platforms such as programmatic, display, social media, search and app install campaigns.- Working closely and proactively with virtually all departments within the organization on various digital projects- Leading social and influencer engagement/paid media buys- Manage, mentor and coach staff members consistently; establish performance goals and conduct reviews- Analyzing and reporting website traffic analytics with data-backed recommendations for SEO and content marketing initiatives.- Managing first On-Premise "Data Management Platform (DMP) Installation" project in Turkey- Being updated with the latest digital trends and implementing it to the brands overall strategy

Istanbul, Turkey

- Manage the end-to-end lifecycle of a digital marketing campaign (strategic support, campaign management, optimization and reporting)- Identifying and define specific roll out program for influencers - Monitoring ROI and KPIs- Using analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, DoubleClick, Adjust) to pull data, create ongoing performance reports- Drawing critical analysis from data and making specific recommendations to optimize and improve campaign performance- Working with creative team on ad development to ensure creative is delivered to spec and supports media strategy- Staying up-to-date with digital media development

Istanbul, Turkey

- Having campaign briefs from the related departments- Managing all types of media including digital, social, broadcast TV, cable, radio, print and OOH- Reporting to the Media Planning and Buying Unit Manager, responsible for media plans of İşbank’s brands.- Working closely with all business lines, which offer concrete facility/product to the customers, like Alternative Distribution Channels (Bankamatik, İşCep) and Retail Banking (Maximum, Maximiles) - Assisting Unit Manager of Marketing Communications in building media planning and communication strategies in parallel with marketing departments’ targets and strategies- Following the media plan and controlling all media planning budget.- Following up competitors activities.

İzmir

İzmir

Yüksek Lisans (Master), Marketing

Lisans Derecesi, Iktisat

Education record