As the Commercial Transformation Director at Agored Cymru, my role is to lead strategic initiatives to drive business growth through digital innovation and operational efficiency. Focused on Agored Cymru's learner-centric values, I'm responsible for strategies that enhance learner experiences and support their success. My role involves leveraging emerging technologies, collaborating with cross-functional teams to optimise processes, foster partnerships, and champion a customer-centric approach to digital transformation, contributing to the enrichment of learners' lives and their communities.

In this leadership role, I oversaw curriculum design and implementation for Key Stages 4 and 5. I was responsible for managing the school’s e-learning platform, ensuring its alignment with curricular objectives. My duties extended to training teachers and organising professional development workshops.As a Digital Media Specialist and member of the extended leadership team, I developed digital media resources for e-learning platforms and co-chaired the Digital Development Committee. I played a crucial role in coordinating digital learning during the 2020/21 lockdown periods. Additionally, I was responsible for digital onboarding and provided CPD for staff on the use of digital tools and software, ensuring cohesive digital strategies across different departments.Externally, I served as an experienced examiner, team leader, and scrutineer in digital and multimedia qualifications. I also participated in steering groups focused on modernising assessment, learner e-portfolio development, digital competency, and e-safety.

During my tenure at this institution, I taught a diverse range of subjects and took on multiple roles including E-safety Coordinator and Digital Competency Coordinator. I led numerous projects aimed at enhancing learning experiences and promoting digital competency.

I provided custom design services to various clients, demonstrating creativity, attention to detail, and the ability to meet deadlines.

I successfully leveraged industry knowledge and relationship-building skills to deliver top candidates to leading media organisations.