Retail Area Manager
TEFAL, ROWENTA, WMF, KRUPS, KAISER• Managed all own shops; 20 stores, team of 100. • Improved P&L ,budget and forecast management of all own stores.• Defined and implemented strategic initiatives for retail transformation plan resulting in a 25% increase in revenue.• Guided Merchandising team for the product optimization.• Conducted sales operations, defined and controlled KPI s for maximizing growth and profitability.• Enhanced sales performance… Show more TEFAL, ROWENTA, WMF, KRUPS, KAISER• Managed all own shops; 20 stores, team of 100. • Improved P&L ,budget and forecast management of all own stores.• Defined and implemented strategic initiatives for retail transformation plan resulting in a 25% increase in revenue.• Guided Merchandising team for the product optimization.• Conducted sales operations, defined and controlled KPI s for maximizing growth and profitability.• Enhanced sales performance through recruiting, training, retaining talent and appraising of store staff.• Managed new store openings by collaborating with Expansion team; based on ROI. Show less