Cem Ozguven Email & Phone Number

Lausanne, Vd, Ch

The leading authority in delivering Tobacco Industry insights, analysis and projections from the people in the know. Bespoke advisory services and proprietary research reports for institutional investors, industry analysts and consulting firmsInsights: an open-access depository of the industry intelligence that every Tobacco Industry stakeholder should know. www.tobaccoinsider.comReports: concise research documents, providing a fresh and unbiased strategic perspective on the topics that matter most for organizations with vested interests in the Tobacco Industrywww.tobaccoinsider.com/reports

Switzerland

Management consulting services on commercial strategy development, business and digital transformation, direct-to-consumer, CX design and consumer operations (www.smindco.com)Author, "Human Minded Care: The Pathway to Your Customer’s Heart (CX Design)”Keynote contributor, “How AI Improves CX”, Google Cloud and GenesysAuthor, Masters Dissertation: “Analysis of demand dynamics & Optimization of pricing policies in Consumer Goods” - Defining the Direct-to-Consumer strategy and development of the portfolio, pricing and promotion toolbox for a Health & Beauty company acquired by a PE firm- Formulation of the global portfolio and commercialization strategy for a consumer goods start-up financed by a Family Office and PE firm- Mapping out the digital “patient” journey and development of the digital content, activity and operations toolbox for a pharma company with strong OTC franchise- Introduction of Customer Lifecycle Value (CLV) concept and development of a CX-focused, omni-channel loyalty program for a consumer electronics company specialized in peripherals- Development of a remote communications footprint and capabilities for a global consumer goods company to deploy the new CRM approach- Identifying customer pain points and designing a digitally enabled customer journey for a global engineering solutions company

Lausanne Area, Switzerland

Established a global direct-to-consumer business selling electronic devices, accessories, and consumables. Expanded to 50+ countries and managed the P&L to grow the annual revenue from zero to scale. Built and managed a global team- E-commerce: Set the vision and global strategy to deliver transformational change (from B2B to B2C). Designed and deployed digital marketing programs to grow brand awareness and engagement. Implemented commercial initiatives to drive e-commerce KPIs. Negotiated master agreements with leading global online retailers (including Amazon) - CRM & Experience Marketing: Designed the global consumer journey to continuously elevate consumer experience: from pre-sales/sales to proactive coaching, consumer issue resolution, loyalty & advocacy programs (retention & referral) - Capability Building & Operations: Developed commercial and operational blueprints to drive digital and physical infrastructure investments. Built a network of global operating partners, handling millions of consumer contacts and e-commerce orders with 85+% customer satisfaction

Lausanne Area, Switzerland

Spearheaded the initial launches of the disruptive next generation products category (electronic devices and enclosed consumables), which reached $10 billion annual net revenue today and ignited the revolutionary transformation of a 170-years old company- Commercial Strategy & Deployment: Determined the global launch sequence and market potential for the next generation products category. Developed go-tomarket strategy and commercial toolbox (strategy, objectives, activities and processes, content templates, organization, KPIs). Oversaw the toolbox implementation in launch markets - Competitive Intelligence & Business Development (as detailed below)

Lausanne Area, Switzerland

Developed the foundation for the long-term transformation from cigarettes to next generation products and adjacent businesses (wellness & healthcare)- Strategic Planning: Formulated the corporate masterplan for business transformation. Supported strategic investment decisions- Finance: Led the preparation and review of the annual budget, revised forecasts and long-term strategic plans. Analyzed and reported the operational and financial performance- Business Intelligence (2008 – 2015): Analyzed & reported market trends, consumer research, competitive activities as well as the regulatory, scientific and technological developments to drive actionable insights (setup from scratch)- Business Development (2008 – 2015): Identified opportunities to build presence in new product categories through business and technology acquisitions, JVs, licensing and partnerships. Led the due diligence, financial valuation and negotiations. Managed post-transaction integration

Istanbul, Turkey

Founded Primiva, specialized in the distribution of consumer packaged goods. Sold the company to a major distribution network following a period of runaway growth

Istanbul, Turkey

Managed strategic planning, business development and marketing projects, mainly in FMCG & Retail. Project experience includes business model design, strategic assessment and business valuation, commercialization of new products and services, formulation of marketing strategies, optimization of marketing spend and pricing policies

Ms, Engineering Management

Cumulative GPA: 4.0/4.0 (top of the class) Thesis: Analysis of demand dynamics and optimization of pricing policies in consumer goods

Bs, Mechanical Engineering

Cumulative GPA: 3.7/4.0

Bs, Industrial Engineering

Cumulative GPA: 3.9/4.0 (top of the class)