Creative Director
Current• Lead end-to-end creative direction, strategy, and production for 45+ brand and marketing campaigns.• Drove a global omnichannel marketing campaign, execution of data-driven creative alignment to strategy, garnering 59M+ impressions & increasing website traffic by 115% in 3 months.• Led 2 successful B2B campaigns in 6 months – conceptualizing and guiding local and remote teams to deliver 100+ assets, seeing 23% increase in website traffic.• Conceptualized and directed a… Show more • Lead end-to-end creative direction, strategy, and production for 45+ brand and marketing campaigns.• Drove a global omnichannel marketing campaign, execution of data-driven creative alignment to strategy, garnering 59M+ impressions & increasing website traffic by 115% in 3 months.• Led 2 successful B2B campaigns in 6 months – conceptualizing and guiding local and remote teams to deliver 100+ assets, seeing 23% increase in website traffic.• Conceptualized and directed a $0.5M Korean commercial for a global brand, successfully launching its first co-branded credit cards in South Korea.• Trusted by Clients across sectors spanning – Tech (TikTok, Lazada) – Entertainment (Hong Kong Disneyland, Disney+) – Finance (Julius Baer, Wellington Management) – Hospitality (Accor, Hilton Worldwide, Hyatt Hotels) – Public (Prime Minister's Office Singapore, Ministry of Health Singapore, GIC) Show less