• Lead end-to-end creative direction, strategy, and production for 45+ brand and marketing campaigns.• Drove a global omnichannel marketing campaign, execution of data-driven creative alignment to strategy, garnering 59M+ impressions & increasing website traffic by 115% in 3 months.• Led 2 successful B2B campaigns in 6 months – conceptualizing and guiding local and remote teams to deliver 100+ assets, seeing 23% increase in website traffic.• Conceptualized and directed a… Show more • Lead end-to-end creative direction, strategy, and production for 45+ brand and marketing campaigns.• Drove a global omnichannel marketing campaign, execution of data-driven creative alignment to strategy, garnering 59M+ impressions & increasing website traffic by 115% in 3 months.• Led 2 successful B2B campaigns in 6 months – conceptualizing and guiding local and remote teams to deliver 100+ assets, seeing 23% increase in website traffic.• Conceptualized and directed a $0.5M Korean commercial for a global brand, successfully launching its first co-branded credit cards in South Korea.• Trusted by Clients across sectors spanning – Tech (TikTok, Lazada) – Entertainment (Hong Kong Disneyland, Disney+) – Finance (Julius Baer, Wellington Management) – Hospitality (Accor, Hilton Worldwide, Hyatt Hotels) – Public (Prime Minister's Office Singapore, Ministry of Health Singapore, GIC) Show less

• Led end-to-end creative production of 18+ brand and advertising films to ensure cohesive storytelling and captivating visuals.• Pitched and won 'Engineer What's Next' campaign videos for the Prime Minister's Office (Singapore) for 2 years that ran on multi-channels across online, OOH, print, and cinemas.• Oversaw projects – writing and directing for Temasek, National Library Board, Changi Airport Group, Singtel, NTUC Enterprise, Far East Organization and more.•… Show more • Led end-to-end creative production of 18+ brand and advertising films to ensure cohesive storytelling and captivating visuals.• Pitched and won 'Engineer What's Next' campaign videos for the Prime Minister's Office (Singapore) for 2 years that ran on multi-channels across online, OOH, print, and cinemas.• Oversaw projects – writing and directing for Temasek, National Library Board, Changi Airport Group, Singtel, NTUC Enterprise, Far East Organization and more.• Expanded agency business by winning pitches, achieving 35% year-on-year business growth encompassing promotions, marketing, branding, corporate, instructional, and activations. Show less

• Supervision of productions in 9 months, encompassing regional advertising and campaigns for clients such as Resorts World Singapore, Keppel Corporation, and Seagate.• Secured a new client, leading to a 15% increase in business development opportunities in 1 quarter.

• Exceeded sales target by 30% in revenue generated for DNA Creative Solutions, Discovery Network's creative agency for hire.• Implemented an efficient end-to-end sales workflow within a 3-month timeframe, resulting in streamlined client relationship management.

• Wrote and curated a portfolio of 20+ treatments for co-production slates encompassing Film, TV, and Web platforms.• Developed and executed film marketing collateral for 15 treatments, including pitch decks and investor presentations, to effectively showcase project potential and secure funding.