Managed Hermes Cosmetics Product Group; oversaw annual sales and marketing budget with P&L responsibility• Created annual category budget for Hermes brand incorporating marketing/trade marketing plan• Fine-tuned Hermes brand pricing structure, positioning, theming and monitored POS profitability targets• Managed purchase orders in conformance with the sales projections to optimize inventory levels• Coordinated trade marketing activities including thematic in-store decoration and influencer marketing activities• Scheduled and attended periodical store-checks for auditing and evaluating local demand status• Managed and followed-up comparative reports for group-wide annual retail and wholesale sales budgets• Built strong & sustainable relations with vendors• Collaborated with the PR Department for marketing activities.

Actively took part in starting up of a high-tech wearable technology company; established initial logistics operational scheme and logistics team; managed logistics team for international trading activities• Developed intial pre-launch budget• Established initial global operations scheme; evaluated vendors for global logistics and contracted for ain intermediary warehousing operation for goods handling/configuration in NJ, USA• Oversaw branding operations in coordination with marketing agency for corporate brand identity development, and developped of marketing plan for global launch• Established replenishment procedures, followed-up import licensing premissions at Information and Communication Technologies Authority and oversawe import procedures• Managed logistics team to initiate global trading activities covering Middle East, Africa and CIS

Actively took part in Hepsiburada.com managing brand/product mix, procurement activities and supplier relations. -marketplace, flow though and with stock- • Closely worked with site team to establish marketing / brand strategies and implement long / short term actions with the aim of building customer loyalty, developing incremental sales and increasing margin through innovative merchandising, strategic pricing and value-added promotional activities in line with corporate objectives.• Took part in strategic planning and operational budgeting of Hepsiburada.com with sound sales volume estimations, brand/product mix estimations, profitability and supplier financing provisions assisting corporate cash flow management decisions,• Evaluate short / long term growth by daily sales and weekly / monthly KPI reports.• Build up strong & sustainable relations with current vendors and add new potential vendors.• Developed consistent approach to supplier management including negotiation/contracting parameters and successfully achieved budgeted corporate targets of procurement terms & conditions / margins / volumes.• Analyzed current customer and brands’ performance base on sale through ratios and making decisions. • Organized buying / campaigns and managing marketplace activities, stock and flow through operations for shoes, bags, accessories & sportswear & outdoor.• Worked to improve the system behind the shopping / customer experience with IT and Customer Relations.• Established product portfolio for suppliers and create collection for private label.

Manage entire women product category of Vakkorama having 20 stores globally and V2K having 8 stores. Participate in preparation of annual budget; breakdown targets per store and per team. Maintain balanced brand/product mix amount stores; trigger liquidation of excess inventory • Actively took part in annual operational with sales volume estimations, store/brand/product mix estimations, private label activities• Attend international fashion fairs to screen seasonal trends and daily improvements in textile industry• Developed upcoming seasons’ trend portfolios and coordinate the design team.• Coordination of seasonal collection generation – 6 cycles annually• Determination of the products to be produced locally, fabrics, and patterns also follow-up domestic production• Manage local/overseas buying for core, seasonal and fashion brands according to each store performance.• Collaborate with marketing team to establish marketing / brand strategies for Vakkorama/V2K and breakdown actionable operational actions with the aim of building customer loyalty, developing incremental sales and increasing margin through innovative merchandising, strategic pricing and value-added promotional activities in line with corporate objectives,• Established new sales program in order to decrease end-of-season inventory levels and initiated corrective action on healthy liquidation of overstock• Continuously train store staff for trends, brands, sales functionality, visual merchandising, combination and customer service.• Work closely with visual team to implement and positioning brands and products in store.• Attend local fairs to find new suppliers.• Assist in development of strategic supplier management systematic including negotiation techniques and contracting parameters• Establish KPIs derived from annual budget and cooperate with IT in order to implement management reporting systematic to automatize daily/weekly/monthly/quarterly and annual standard KPI tracking.

Actively took part in Zizigo.com start-up managing brand/product mix, procurement activities and supplier relations; created “Private Label” program and successfully launched/marketed/developed sound and sustainable sales volume with several private label brands boosting corporate growth and profitability • Actively took part in strategic planning and operational budgeting of Zizigo.com with sound sales volume estimations, brand/product mix estimations, private label activities, profitability and supplier financing provisions assisting corporate cash flow management decisions,• Collaborate with marketing team to establish marketing / brand strategies and implement long / short term actions with the aim of building customer loyalty, developing incremental sales and increasing margin through innovative merchandising, strategic pricing and value-added promotional activities in line with corporate objectives,• Developed assortment and brand portfolio and optimized continuously• Developed consistent approach to supplier management including negotiation/contracting parameters and successfully achieved budgeted corporate targets of procurement terms & conditions / margins / volumes for each season,• Analyzed brands performance base on sale through ratios and making decisions regarding brand portfolio for next season.• Organized purchasing of the whole assortment of Zizigo.com: shoes, bags & accessories including kids,• Created “Private Label” program for Zizigo.com in parallel with margin protection and corporate growth strategies; successfully established strategic supplier base with aggressive costing and procurement deals; created several private label brands and effectively marketed through all relevant channels,

Initiate and manage Desa Brand’s launch in Turkish market & establish operational infrastructure• Determination of seasonal product portfolio,• Preparation of seasonal sales & operational budget on point-of-sale basis,• Evaluation of alternative store locations and coordination of new store establishment including, o in-store designo shop data management systems establishmento recruitment of store staffo establishment of store operational processeso training of staff• Determination of price lists, “sale” pricing, promotion and timing• Establishment of management reporting scheme for monthly/annual budget-realized reporting infrastructure• Follow-up of orders and logistics flow to the stores• Keeping close track of the main competitors in terms of product mix and sales pricing and develop sales & marketing strategies supporting the annual sales budget.

Coordinating and managing the overall operations for imported product groups• Determination of seasonal product portfolio for each product group, and estimation of the sales volumes,• Generation and follow-up of the purchase orders in conformance with the sales projections,• Determination of pricing structure, group themes and monitoring the replenishment of the retail stores in accordance with seasonal theme and sales volumes• Coordination of gathering relevant visuals for thematic in-store decoration basing upon the group sales strategies• Analysing and evaluating potential franchise opportunities increase market share.• Schedule periodical store-checks for auditing and evaluate local demand level• Establishment, follow-up, and generation of management reporting of comparative group-wise annual retail and wholesale sales budgets• Collaborate with the PR Department for marketing activities.• Plan and coordinate consumer communications including advertising, media, promotions and PR• Attend international fashion fairs to screen recent trends and daily improvements in textile industry

Managed the well known Mudo Collection Brand. • Coordination of seasonal collection generation – 6 cycles annually• Plan, establish and monitor strategies for increasing brand recognition on national basis• Generation the purchase orders of seasonal collections in collaboration with the Finance Department for supporting cash flow strategies and screening the logistics, repacking, labeling and distribution operations for nationwide retail locations• Determination the product variety in seasonal collection cycles and take action in case of necessity for supporting the collection with supplementary products• Determination of relevant accessories portfolio for supporting the collection and the seasonal theme• Monitoring retail sales figures to coordinate intra-store product flow to balance local demand• Generate and establish sales and promotional strategies to support seasonal sales figures• Establishment and follow-up of annual sales budget• Monitoring the competitors sales strategies and promotional activities as well as the pricing levels on weekly basis