For the past 5 years, I have consulted and marketed for businesses in the film, music, entertainment, retail, hospitality and recruitment industries. My passion lies in enabling businesses to discover and strengthen their brand, map out their customer journey, and generate new business with a strategic mix of digital and traditional marketing mediums. Brands that I have worked with to date:Alt. Music Group (April 2016 – March 2020)- Branding for Alt. Music group- Branding for new artists- Graphic design- EP and single release plan - Social media management and consulting- Management of all artists releases and large events- Campaign management EZARD and Gingerboy Restarurtants (March 2019 – November 2019)- Seeking media and PR opportunities to strengthen brand presence- Event planning and coordination- Managing social media accounts- Creating yearly and quarterly marketing calendar and strategy- Website audit and update- Monthly eDMs- Content management and mobnthly photoshoot coordinationKoala & Tree Furniture (March – May 2018)- Managing social media accounts- Creating yearly and quarterly marketing calendar and strategy- Website audit and update- Social media planning and management- Management of photographer and visual merchandiser- Product mood-board planning - Visual style guide planning and management- LAM for all storesPinnacle People Recruitment (November – December 2017)- Social media management- Content and strategy creation and management- Yearly national marketing plan creation and strategyBlack Tie Events and Catering (February – July 2017)- Graphic Design- Brand management- Social media marketing- Collateral design- LAM- Promotion management with Frankston Arts CentreBengar Films (January – March 2017)- Content planning for social media- Consulting and mentoring junior marketing coordinator- Sponsorship management- Social media planning and management for sponsors: Otway Pork and Minimax

Singularly responsible for the marketing solutions of 5 Zagame’s Hotels, MPD Steak Kitchen, The Grand Hotel & Casino Vanuatu, Downtowner on Lygon, Spice Market and Burgerlab.Strategic planning, implementation and execution of marketing campaigns and promotions to drive sales and traffic. Social media management, execution and engagement strategy on Facebook, Twitter, Instagram and YouTubeSEO and SEM implementation, strategy and management Media buying and management: Cinema, TV and RadioWorking closely with COO, Operations and Venue Management to ensure targets are met and there is constant innovation and progression within the brands Brand management to ensure consistency is kept on all platforms and mediums (print, digital, media)Brand development and management of new projects with visual identity (logo creation and collateral), and establishing a tone and voice to engage and nurture a new customer audience through mixed marketing mediums (digital, traditional, media, PR, LAM)Managing and nurturing key stakeholder and agency relationships.Management of PR agency to strategically plan, develop and execute meaningful PR campaigns.Management of all advertising and media buy/spend. Budget writing and management including monthly accruals and campaign specific budgets Reporting monthly marketing results including but not limited to: traffic, sales and marketing campaign results.Direction of video content and TVC production and photoshootsManaging Marketing Coordinator and Graphic DesignerWebsite development and managementSponsorship marketing and working closely with FFV and FFA as the Official Family Restaurant of Football Federation Victoria (Zagame’s Hotels)Graphic design including but not limited to: logo creation, website design, POS, brand collateral and menu design and development.Working closely with the Operations Manager to grow and maintain Zagame’s Rewards Membership programCommunity management on all online channels

Starting off as a casual food and beverage attendant while at University and working my way through being a Team Leader, Bistro Supervisor, Bistro Manager and Assistant Venue Manager, before working in their Head Office as the Marketing Coordinator and Graphic Designer.